Send It! artwork

Send It!

Marketing

About Send It!

Send It! is the essential podcast for Shopify merchants and DTC operators looking to sharpen their retention marketing strategies and cultivate lasting customer relationships. Forget vanity metrics; Send It! dives deep into what truly drives sustained revenue, offering actionable insights for building a robust retention engine. You'll learn to redefine customer engagement and focus on metrics that genuinely matter, ensuring every interaction contributes to profit and customer lifetime value [1]. The podcast emphasizes that the critical window for establishing long-term retention extends beyond the initial transaction, arguing for a strategic focus on the 45-day post-purchase period to maximize customer lifetime value [2]. Furthermore, by analyzing trends from billions of emails, Send It! unveils crucial email marketing strategies and frameworks for optimizing retention and driving real revenue and loyalty through effective automations and campaigns [3]. This isn't about quick wins; it's about building a durable, profitable customer base. Listen on to discover how to master your retention marketing.

  1. 10 retention plays you can't afford to miss
  2. EP 67: The new definition of engagement (and the metrics that actually matter)
  3. EP 65: Why the first 45 days matter more than the first purchase

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