AskThePods › Send It!About Send It! Send It! is the essential podcast for Shopify merchants and DTC operators looking to sharpen their retention marketing strategies and cultivate lasting customer relationships. Forget vanity metrics; Send It! dives deep into what truly drives sustained revenue, offering actionable insights for building a robust retention engine. You'll learn to redefine customer engagement and focus on metrics that genuinely matter, ensuring every interaction contributes to profit and customer lifetime value [1] . The podcast emphasizes that the critical window for establishing long-term retention extends beyond the initial transaction, arguing for a strategic focus on the 45-day post-purchase period to maximize customer lifetime value [2] . Furthermore, by analyzing trends from billions of emails, Send It! unveils crucial email marketing strategies and frameworks for optimizing retention and driving real revenue and loyalty through effective automations and campaigns [3] . This isn't about quick wins; it's about building a durable, profitable customer base. Listen on to discover how to master your retention marketing.
We're calling Black Friday 2026 right now He ranked 3,000 quizzes 10 retention plays you can't afford to miss Listen on Spotify Apple Podcasts YouTube Website
Recent episodes We Asked Retention.com's Founder If This Is Legal (ft. Adam Robinson) — Sep 8, 2026 10 Email Copywriting Rules You Should Break in 2026 — Sep 1, 2026 Your retention stack is missing this channel — Aug 25, 2026 The "other" BFCM ecom marketers forgot about — Aug 18, 2026 How a 12-person team outputs like 100 people — Aug 11, 2026 We're calling Black Friday 2026 right now — Aug 4, 2026 Unlock true 1:1 email personalization w/ Allan — Jul 28, 2026 He ranked 3,000 quizzes — Jul 21, 2026 10 AI mistakes wrecking your retention — Jul 14, 2026 10 retention plays you can't afford to miss — Jul 7, 2026 We pulled the data on every retention metric brands track, here are the 10 broken ones — Jun 30, 2026 After auditing hundreds of brands, here are the 10 SMS mistakes we keep seeing — Jun 23, 2026 We read every email marketing best practice and ranked the 10 worst ones — Jun 16, 2026 The death of retention teams how to operate as a 1 person army in 2026 — Jun 9, 2026 EP 83: How to Use MCP with your ESP (Step by step tutorial w/ prompts) — Jun 2, 2026 EP 82: The 160-character masterclass: Writing SMS that actually converts — May 26, 2026 EP 81: AI prompt engineering for email marketers: The templates that actually work — May 19, 2026 EP 80: The 7 AI prompts every email marketer needs — May 12, 2026 EP 79: Why most welcome series fail (and the 4 email framework that works) — May 5, 2026 EP 78: The unsubscribe paradox every marketer gets wrong — Apr 28, 2026 EP 77: Agency vs in house: When to hire, when to fire — Apr 21, 2026 EP 76: How to produce 5x more email and SMS content with AI — Apr 14, 2026 EP 75 - How to A/B test emails when the old playbook is broken — Apr 13, 2026 EP 73: Our 5 step ESP migration warmup guide — Mar 24, 2026 EP 72: Why discounts are hurting your brand + what to do instead — Mar 17, 2026 EP 71: The funniest things email marketers did in 2025 — Mar 10, 2026 EP 70: 6 Retention habits of 8 and 9 figure DTC brands — Mar 3, 2026 EP 69: How to embrace AI as an email marketer + 3 hot click tips — Feb 24, 2026 EP 68: A practical framework for profitable email and SMS in 2026 — Feb 17, 2026 EP 67: The new definition of engagement (and the metrics that actually matter) — Feb 10, 2026 EP 66: 12 Unusual segments that drive serious eCommerce revenue — Feb 3, 2026 EP 65: Why the first 45 days matter more than the first purchase — Jan 27, 2026 EP 64: What we learned from 41 billion emails sent in 2025 — Jan 20, 2026 EP 63: The retention audit: How to diagnose any brand in 60 minutes — Jan 13, 2026 EP 62: The secret behind the click and why click tracking is so important — Jan 6, 2026 EP 61: Here's what AI says about retention marketing in 2026 — Dec 30, 2025 EP 60: Gmail’s new rules: What every email marketer needs to know — Dec 16, 2025 EP 59: The real lessons from Black Friday + Cyber Monday 2025 — Dec 9, 2025 EP 58: Don’t go silent after BFCM (Here’s what to send next) — Dec 2, 2025 EP 57: How often should you really email your list? — Nov 21, 2025 EP 56: The secret quarter most brands ignore (Q5) — Nov 11, 2025 EP 55: Why we’re betting big on retention tools — Nov 3, 2025 EP 54: The 80/20 of Email Revenue: How to Double Your ROI by Doing Less — Oct 28, 2025 EP 53: It’s Not Too Late: Your 2025 Black Friday & Cyber Monday Email + SMS Playbook — Oct 21, 2025 EP 52: 2025 Email & SMS So Far: Data & Insights with Omnisend — Oct 14, 2025 EP 51: iOS 26 Explained: What Apple’s New Update Means for Email & SMS Marketers — Oct 7, 2025 EP 50: Overcoming Inbox Overload: Stand Out Strategies for Competitive Markets in eCommerce — Sep 30, 2025 EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch — Sep 23, 2025 EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels — Sep 16, 2025 EP 47: Building a Referral and Rewards Program: Turning Subscribers into Advocates — Sep 9, 2025