Send It! · with Jimmy Kim & Chase Dimond · November 3, 2025 · 39 min
Summary
This episode emphasizes the critical shift towards robust retention strategies for ecommerce brands in 2026. It highlights how businesses can move beyond basic email sends to build a profitable retention engine that drives consistent, repeatable revenue through strategic customer journey mapping and campaign automation. Ecommerce operators will learn actionable methods to audit their current retention setup and implement high-impact flows designed for long-term customer value.
Key takeaways
Implement a comprehensive retention audit: Evaluate existing customer journeys and identify gaps where strategic campaigns can be introduced to improve repeat purchases and LTV.
Utilize campaign and flow planning templates: Leverage structured templates to build out core retention campaigns and high-impact automations, moving away from ad-hoc email blasts.
Focus on revenue-driven retention: Shift the mindset from simply sending emails to creating a retention engine that directly contributes to revenue growth through optimized customer experiences and personalized communication.
Map customer journeys to identify opportunities: Develop detailed customer journey maps to understand pain points and opportunities for engagement, allowing for targeted retention efforts.
Prioritize initiatives based on impact: Use a framework to prioritize retention initiatives that will yield the highest return, focusing on building a sustainable engine rather than one-off tactics.
Ever wondered what Jimmy and Chase are up to behind the scenes?In this episode, the duo reflect on their first year of partnership and pull back the curtain on what they’re building next… two new tools designed to change the way ecommerce brands do retention marketing.From analyzing millions of emails to redefining attribution, they break down how Inboox.ai and eClickTrack are solving the biggest problems email and SMS marketers face today: lack of visibility, disconnected data, and shallow insights.Pull up a seat because Chase and Jimmy are breaking down their roadmap for the next wave of retention marketing tools.EP 55: Why we’re betting big on retention toolsHere's what we're diving into:- The vision behind Inboox.ai and why it’s the “search engine” for ecommerce emails- How eClickTrack will give marketers real attribution clarity without iOS blind spots- Lessons from scaling media, agencies, and SaaS under one retention brand- Why retention marketing needs smarter data, not louder campaigns- The future of ecommerce tech stacks in a post-BFCM worldThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified emai
What does this episode say about customer retention?
Implement a comprehensive retention audit: Evaluate existing customer journeys and identify gaps where strategic campaigns can be introduced to improve repeat purchases and LTV.
What does this episode say about email & sms?
Utilize campaign and flow planning templates: Leverage structured templates to build out core retention campaigns and high-impact automations, moving away from ad-hoc email blasts.
What does this episode say about analytics & attribution?
Focus on revenue-driven retention: Shift the mindset from simply sending emails to creating a retention engine that directly contributes to revenue growth through optimized customer experiences and personalized communication.
What does this episode say about dtc strategy?
Map customer journeys to identify opportunities: Develop detailed customer journey maps to understand pain points and opportunities for engagement, allowing for targeted retention efforts.
What does this episode say about customer retention?
Prioritize initiatives based on impact: Use a framework to prioritize retention initiatives that will yield the highest return, focusing on building a sustainable engine rather than one-off tactics.
