This episode emphasizes the critical need for ecommerce brands to maintain communication with customers post-BFCM to nurture relationships and drive repeat purchases. It highlights that stopping engagement after the holiday rush is a missed opportunity for retention and sustained revenue. The discussion provides actionable strategies for transitioning from promotional messaging to value-driven content and offers for continued customer lifecycle engagement.
Key takeaways
Implement a post-BFCM content calendar focusing on nurturing sequences instead of immediate sales. Start segmenting your BFCM purchasers to tailor post-purchase flows and evergreen campaigns.
Develop value-add content such as product use cases, behind-the-scenes glimpses, or customer spotlight features to re-engage customers without being overly promotional.
Leverage email and SMS to offer exclusive access to new products, early bird discounts for future events, or loyalty program benefits to encourage repeat purchases and build brand affinity.
Analyze purchase data from BFCM to identify customer segments and tailor personalized recommendations and offers for future campaigns, fostering long-term customer value.
Create dedicated customer win-back campaigns for those who purchased during BFCM but haven
t returned, using incentives or exclusive content to reactivate them.
Set up automated email and SMS flows designed to onboard new BFCM customers into your brand community, educating them on product value and brand story.
Most brands blow their budget on BFCM and then ghost their best customers.In this episode of Send It, Jimmy Kim and Chase Dimond break down what happens when you go silent after Black Friday and how to fix it. You’ll learn how to turn high-intent, one-time buyers into loyal, high-LTV customers using a proven 4-stage retention strategy.They share the campaigns to send, the exact follow-up timing, and 5 post-BFCM metrics to track to keep your Q4 profitable after the sale.EP 58: Don’t go silent after BFCM (Here’s what to send next)Here's what we're diving into:- Why second purchases are the key to post-BFCM profitability- The biggest mistake brands make after Black Friday- A 4-stage post-purchase flow: onboarding, education, bridge offer, nurture- 5 plug-and-play campaigns to send right now- The metrics that matter: time-to-second-purchase, flow conversion, and moreThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditExplore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and
Implement a post-BFCM content calendar focusing on nurturing sequences instead of immediate sales. Start segmenting your BFCM purchasers to tailor post-purchase flows and evergreen campaigns.
What does this episode say about customer retention?
Develop value-add content such as product use cases, behind-the-scenes glimpses, or customer spotlight features to re-engage customers without being overly promotional.
What does this episode say about dtc strategy?
Leverage email and SMS to offer exclusive access to new products, early bird discounts for future events, or loyalty program benefits to encourage repeat purchases and build brand affinity.
What does this episode say about brand & content?
Analyze purchase data from BFCM to identify customer segments and tailor personalized recommendations and offers for future campaigns, fostering long-term customer value.
What does this episode say about email & sms?
Create dedicated customer win-back campaigns for those who purchased during BFCM but haven
