This episode unveils the often-overlooked "other BFCM" opportunity within email and SMS marketing, emphasizing retention strategies to maximize revenue. It highlights how focusing on existing customer relationships through expert-driven email and SMS plays can yield significant returns, especially during peak sales periods. Learn actionable tactics to transform your subscriber list into your most profitable channel.
(Free download) Ready Made Demand: The Retention Marketer's Guide to Cashing in on The Calendar - https://ecomemailmarketer.com/ready-made-demandRight now your customers are rebuilding their whole routine, and almost no brand is marketing to it.In this episode of Send It, Jimmy and Chase break down how to own a seasonal moment even if you've never sold a school supply in your life. Using back to school as the case study, a $147 billion season and the second biggest of the year, they lay out what actually makes a "moment," the framework for attaching your brand to one without it feeling forced, and the five plays that turn it into revenue. EP 94: The $147B season you're ignoringHere's what they get into:- Why back to school is a mindset, not a date, and the second New Year for your list- The three things that make a moment worth stealing- The stretch test for attaching your brand without it feeling forced- The five plays: bundles, routine stories, segmentation, urgency, and offers- The timing calendar, and why the moment already started back in JulyThank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcastWant to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that ac