10 retention plays you can't afford to miss

Send It! · with Jimmy Kim & Chase Dimond · July 7, 2026 · 32 min

Summary

Unlock 10 essential retention strategies for 2026 to build a robust retention engine that drives repeatable revenue. This episode provides actionable plans and templates to audit your current setup, optimize customer journeys, and prioritize initiatives beyond just sending emails, focusing on high-impact automations and campaign planning.

Key takeaways

• Implement a retention audit using provided worksheets to identify gaps in your customer journey.
• Utilize campaign and flow planning templates to structure high-impact automations that prioritize revenue over mere send volume.
• Focus on creating a "retention engine" by integrating strategic planning with practical campaign deployment for consistent, repeatable revenue.
• Leverage email and SMS for over $200M in revenue by optimizing flows and campaign content.
• Stay updated with retention best practices and new strategies through continuous learning and community engagement.

Themes

Topics covered

Episode description

(Free download) Steal our notes from the Retention Roadshow: https://ecomemailmarketer.com/notes-from-retention-roadshowWe just spent a week on the road talking retention marketing with ecommerce teams across New York, Miami, Los Angeles, and Austin.And one thing became pretty clear: the conversations happening online don't always match what's actually happening inside ecommerce teams.In this episode of Send It, Jimmy and Chase recap the Commerce Roundtable Retention Roadshow, sharing the biggest takeaways from four cities, seven days, and hundreds of conversations with retention marketers and ecommerce operators. They dig into where teams really stand with AI, the strategies that kept coming up in every room, and the tactical ideas worth bringing back to your own program.If you want to keep a pulse on where retention marketing is actually headed, this episode is the place to start.Here's what we're diving into:- The real state of AI and MCP adoption across four cities- Why 85% of first purchases happen on day zero, and the double send for it- The 80/20 flow rule that's quietly wasting your time- Using an MCP to crack open the deliverability black box- Where to watch every full talk and grab the decks for freeWant to get in on the action? Replay all the Roadshow sessions here: The 2026 Email Flow Playbook: https://www.youtube.com/watch?v=7I4BDLim4t8Retention Marketing Playbook: https://www.youtube.com/watch?v=tMbTAGO-IJcEmail Marketing Myths Busted: https://www.youtube.com/watch?v=0z6jtSpwiyYConnected AI for Email & Retention Marketing: https://www.youtube.com/watch?v=AoPbAJllCrMThank you our friends at Omnisend, Superscale and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing au

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Frequently asked about this episode

What does this episode say about customer retention?

Implement a retention audit using provided worksheets to identify gaps in your customer journey.

What does this episode say about email & sms?

Utilize campaign and flow planning templates to structure high-impact automations that prioritize revenue over mere send volume.

What does this episode say about dtc strategy?

Focus on creating a "retention engine" by integrating strategic planning with practical campaign deployment for consistent, repeatable revenue.

What does this episode say about customer retention?

Leverage email and SMS for over $200M in revenue by optimizing flows and campaign content.

What does this episode say about customer retention?

Stay updated with retention best practices and new strategies through continuous learning and community engagement.

Listen

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