This episode spotlights the critical role of email and SMS as a powerful, yet often underutilized, retention channel for ecommerce businesses. It emphasizes how strategic email marketing and SMS campaigns can transform your customer list into a highly profitable asset, moving beyond generic advice to provide actionable tactics and real-world campaign teardowns for immediate implementation.
No matter how good your abandoned cart emails are, most of that lost revenue never comes back. What if an AI could just call and ask why?In this episode of Send It, Jimmy and Chase talk with Will Nauseda, founder of Outcraft about the retention channel almost no one is using: voice. Outcraft built an AI that calls abandoned-checkout shoppers and has real conversations, answering the questions email and SMS can't. They get into why AI voice finally sounds human, why a call often recovers the sale without a discount, where it fits in your flow, what it actually costs, and why the early-mover advantage looks a lot like SMS three years ago.Find Will and Outcraft:Outcraft: https://www.outcraft.ai/?utm_source=Podcast&utm_medium=SendItWill Nauseda: https://www.linkedin.com/in/will-vilius-nauseda-a10278b1/Here's what they get into:- Why voice is the overlooked fifth retention channel- How AI voice got good enough to feel human, while staying disclosed- Why a call often recovers the sale without a discount- Where voice fits in your abandoned-checkout flow, and the quiet-hours rules- What it actually costs, priced per profile instead of per callThank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcastWant to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on S