EP 53: It’s Not Too Late: Your 2025 Black Friday & Cyber Monday Email + SMS Playbook
Send It! · with Jimmy Kim & Chase Dimond · October 21, 2025 · 23 min
Summary
This episode provides a comprehensive guide for ecommerce operators to prepare their email and SMS marketing strategies for Black Friday & Cyber Monday 2025. It emphasizes that it's not too late to build a robust retention engine, offering practical frameworks and templates to audit current setups, map customer journeys, and implement high-impact automations geared towards revenue generation, not just send volumes.
Key takeaways
Audit your existing retention setup to identify gaps and areas for improvement before Q4.
Map out customer journeys specifically for the BFCM period to personalize messaging and offers.
Utilize provided campaign and flow planning templates to structure your core BFCM email and SMS automations for maximum impact.
Prioritize initiatives that directly contribute to revenue, focusing on building a retention engine rather than just increasing send frequency.
Leverage the expertise of retention marketers like Jimmy Kim and Chase Dimond who have driven over $200M in email & SMS revenue to refine your BFCM strategy.
Develop a clear, actionable plan using fill-in exercises to translate high-level strategies into concrete steps for your team.
Didn’t plan your BFCM campaigns yet? You’re not alone (and it’s not too late).In this episode, Jimmy Kim and Chase Dimond walk you through a flexible, week-by-week playbook for Black Friday and Cyber Monday that any ecommerce brand can execute… fast.They break down how to start strong, end smarter, and turn Q4 buyers into long-term customers using email and SMS. From offer strategy to channel orchestration, this episode is packed with tactical advice for brands who want to finish the year profitably without burning out their list.EP 53: It’s Not Too Late: Your 2025 Black Friday & Cyber Monday Email + SMS PlaybookHere's what we're diving into:- How to choose your BFCM launch lane: Early Bird, Core Week, or Late Burst- 4 proven offer types that drive margin, not just clicks- The 3-step pre-launch flow to warm your list before Black Friday- How to plan your “encore” for post-sale revenue lift- Why Cyber Monday should be your retention moment, not a rerun- Best timing for email + SMS and how to orchestrate both togetherThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for
Audit your existing retention setup to identify gaps and areas for improvement before Q4.
What does this episode say about customer retention?
Map out customer journeys specifically for the BFCM period to personalize messaging and offers.
What does this episode say about email & sms?
Utilize provided campaign and flow planning templates to structure your core BFCM email and SMS automations for maximum impact.
What does this episode say about email & sms?
Prioritize initiatives that directly contribute to revenue, focusing on building a retention engine rather than just increasing send frequency.
What does this episode say about email & sms?
Leverage the expertise of retention marketers like Jimmy Kim and Chase Dimond who have driven over $200M in email & SMS revenue to refine your BFCM strategy.
