This episode debunks 10 commonly accepted email marketing "best practices" that are actually detrimental to ecommerce growth. It provides actionable alternatives for retention-focused strategies that drive real revenue, moving beyond generic advice to build a robust email engine tuned for 2026 and beyond.
The email "best practices" everyone repeats are quietly costing your brand real money.In this episode, Jimmy Kim and Chase Dimond break down 10 hot takes on retention marketing that go against almost everything you've been told. From welcome series aggression to subject line strategy to why unsubscribes can actually be a good sign, they back every take with data and real-world experience across hundreds of brands.EP 85: We read every email marketing best practice and ranked the 10 worst onesHere's what they cover:- Aggressive welcome series make more money and clean your list at the same time- Subject lines and unsubscribes are tracked completely wrong by most marketers- Over-segmenting, over-testing, and over-designing are quietly hurting performance- Sending more often almost always beats sending less, when done with segmentation- Black Friday strategy is overrated and copying competitors makes you invisibleThank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=SenditLone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podc