Apple's upcoming iOS 26 update will significantly impact email and SMS marketing. This episode breaks down the privacy changes, offering clear strategies for ecommerce marketers to adapt and maintain effective communication with their customers. Learn how to navigate these changes to ensure your retention efforts continue to drive revenue.
Key takeaways
Understand the core privacy changes in iOS 26 and their direct implications for email open rates and SMS engagement.
Implement first-party data collection strategies to mitigate the impact of reduced third-party tracking.
Optimize email and SMS content for engagement metrics beyond just open rates, focusing on clicks and conversions.
Explore alternative attribution models to accurately measure campaign performance in a privacy-centric environment.
Apple’s iOS 26 update just changed the game for retention marketers. With link tracking stripped, device signals scrambled, inflated open rates, and SMS promos getting buried in “Unknown Senders,” the old email and SMS playbooks won’t cut it anymore. In this episode, Jimmy Kim and Chase Dimond unpack exactly what’s different, why it matters, and how ecommerce brands can adapt ahead of Black Friday and Cyber Monday. They break down what these changes mean for attribution, campaign visibility, and KPIs. Plus, they share the tactical fixes you can implement now to keep your flows performing.EP 51: iOS 26 Explained: What Apple’s New Update Means for Email & SMS MarketersHere's what we're diving into:- iOS 26 changes: link tracking protection, fingerprinting defenses, noisy open rates, SMS filtering- How attribution breaks (and how to fix it with server-side tracking + incrementality tests)- Becoming a “known sender” on SMS: two-tap opt-ins, first-message replies, vCard saves- KPI shifts: stop celebrating opens; track RPR/RPS, replies, and 30–90 day lift- Lifecycle plays that still work: welcome, abandoned cart, back-in-stock, VIP promosThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access ove
