EP 69: How to embrace AI as an email marketer + 3 hot click tips
Send It! · with Jimmy Kim · February 24, 2026 · 38 min
Summary
This episode reveals how email marketers can leverage AI to enhance their strategies and provides three actionable tips to significantly boost email click-through rates. It emphasizes moving beyond traditional email marketing to a data-driven, AI-augmented approach for greater retention and revenue.
Key takeaways
Integrate AI tools for content generation and audience segmentation to personalize email campaigns at scale.
Optimize email subject lines and preview text by A/B testing AI-generated variations for higher open rates.
Implement dynamic content blocks based on user behavior and preferences, a process greatly streamlined by AI.
Utilize AI to identify optimal send times for individual subscribers, increasing engagement and click performance.
Focus on clear, concise calls to action and employ scarcity or urgency tactics within emails, informed by AI-driven insights into customer psychology.
AI is everywhere in email marketing… but is it actually workingIn this episode of Send It, Jimmy Kim sits down with Filip Pejic, Co-Founder of Bedford & Pearly, to talk about how smart email marketers are actually embracing AI right now (and where it's still falling flat). Plus, Filip shares three real campaign ideas that are driving serious clicks and engagement for brands today.From training entire agency teams on AI design tools, to why ChatGPT is making copywriters lazier, to the Super Bowl halftime sale that became a client's biggest revenue hour ever; this episode is full of honest takes and actionable ideas.EP 69: How to embrace AI as an email marketer + 3 hot click tipsHere's what we're diving into:- How Filip's agency runs weekly AI training sessions with their whole team- Why AI copywriting is creating a "degradation of ideas" + what to do instead- The flowchart email concept that's unlocking click engagement for brands- How a 60-minute Super Bowl halftime sale drove record-breaking revenue- The nostalgic Valentine's Day campaign that crushed for an apparel brand- Why timely, unexpected promotions beat perfectly scheduled campaigns- Jimmy and Filip's take on where email is headed as AI agents emergeThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! f
