EP 52: 2025 Email & SMS So Far: Data & Insights with Omnisend
Send It! · with Omnisend · October 14, 2025 · 38 min
Summary
This episode provides a data-driven look into the current state of email and SMS marketing for ecommerce in 2025, leveraging insights from Omnisend. It offers practical strategies to optimize retention efforts, increase engagement, and drive revenue through effective campaign planning and automation, helping ecommerce operators build a robust retention engine.
Key takeaways
Implement a 'Retention Rebuilt for 2026' strategy by auditing current retention setups, mapping customer journeys, and identifying gaps using provided worksheets.
Utilize the campaign and flow planning templates to build high-impact automations and prioritize initiatives that drive revenue, not just send volume.
Focus on integrating email and SMS efforts for a cohesive retention strategy, leveraging the strengths of both channels for maximum impact.
Continuously analyze data from your email and SMS campaigns to identify trends, optimize performance, and adapt strategies to evolving customer behavior and market conditions.
What’s really happening in email, SMS, and push marketing this year? In this data-packed episode, Rytis Lauris (CEO & Co-Founder, Omnisend) joins Jimmy Kim and Chase Dimond to break down performance insights from over 150,000 ecommerce brands - covering 41 billion emails, 694 million SMS, and 869 million push notifications.They dig into the numbers shaping 2025: open and click trends, conversion rates, automation performance, and the rise of SMS and push as key retention channels. Whether you’re planning your Q4 strategy or want to understand how automation is driving disproportionate revenue, this session gives you the clarity and tactical takeaways you need.EP 52: 2025 Email & SMS So Far: Data & Insights with OmnisendHere's what we're diving into:- Why open rates are falling in automations but rising in campaigns- What the latest data says about click-throughs, AOV, and unsubscribe trends- How automations drive 37% of orders while making up just 2% of sends- The new SMS benchmarks - and why it’s outperforming during high-urgency moments- Why push notifications are the most underused (and profitable) free channel in ecommerceThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious
Implement a 'Retention Rebuilt for 2026' strategy by auditing current retention setups, mapping customer journeys, and identifying gaps using provided worksheets.
What does this episode say about customer retention?
Utilize the campaign and flow planning templates to build high-impact automations and prioritize initiatives that drive revenue, not just send volume.
What does this episode say about analytics & attribution?
Focus on integrating email and SMS efforts for a cohesive retention strategy, leveraging the strengths of both channels for maximum impact.
What does this episode say about email & sms?
Continuously analyze data from your email and SMS campaigns to identify trends, optimize performance, and adapt strategies to evolving customer behavior and market conditions.
