EP 71: The funniest things email marketers did in 2025
Send It! · with Jimmy Kim & Chase Dimond · March 10, 2026 · 32 min
Summary
This episode dives into the most amusing and insightful email marketing trends and blunders from 2025, offering e-commerce operators a lighthearted yet practical look at what worked, what didn't, and what generated a good laugh in the email marketing world. The hosts, Jimmy Kim and Chase Dimond, share their extensive experience to highlight key takeaways for improving retention and driving revenue through email and SMS in the coming year.
Key takeaways
Review your 2025 email marketing campaigns to identify both successes and humorous failures to inform 2026 strategy.
Focus on retention-focused email strategies rather than solely acquisition to build a robust retention engine.
Implement clear calls to action and streamline user journeys in email signup processes to avoid 'oops' moments.
Leverage campaign and flow planning templates to build high-impact automations and prioritize initiatives that drive revenue.
Continuously test and iterate on email content to ensure it is both engaging and effective, avoiding common pitfalls and maximizing impact.
What do owls, Drake, and 74,000 "exclusive" subject lines all have in common? They all showed up in email marketing data from 2025.In this episode of Send It, Jimmy Kim and Chase Dimond take a break from the serious stuff and dig into a fun data report from our partners at Omnisend. They review the emojis, celebrities, pop culture moments, holidays, animals, and overused cliches that dominated email campaigns throughout the year.The results are equal parts funny, surprising, and honestly pretty revealing about how email marketers think.Check out Omnisend’s full report here: https://www.omnisend.com/email-fun-facts-year-in-review-2025/?utm_source=SendIt&utm_medium=Promo Here's what we're getting into:The top 10 most used emojis in subject lines (the number one will surprise you)Which celebrities got name-dropped most - and why Drake topped the listThe TV shows and movies marketers referenced mostWhy owls beat dogs and cats as the most mentioned animalThe internet culture moments brands actually leaned intoMost mentioned holidays and whether the order matches the revenueThe overused cliches showing up in thousands of campaignsWhy "exclusive" appeared in over 74,000 campaignsThe oops and apology email trend - and how much of it was intentionalThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-o
