This episode, "We're Calling Black Friday 2026 Right Now," emphasizes proactive, data-driven strategies for email and SMS marketing, highlighting the importance of real-time insights over generic advice. It covers actionable tactics for optimizing retention, welcome flows, abandoned cart sequences, and SMS compliance, crucial for DTC brands looking to maximize their most profitable channels.
(Free download) Access our Black Friday & Cyber Monday cheat sheet: https://ecomemailmarketer.com/send-it/bfcm-2026The real question isn't what Black Friday makes you. It's what it costs you afterward.In this episode of Send It, Jimmy and Chase run 10 hot takes on Black Friday and Cyber Monday, and why most of the advice retention marketers have followed for five years is now outdated or actively working against them. They get into how extended sale windows killed urgency, how the send-more playbook torches your deliverability into January, and what to actually do differently before the season hits.EP 92: We're calling Black Friday 2026 right nowHere's what they get into:- Tighter sale windows, Thanksgiving sends, and the Cyber Monday profit brands overlook- Offer creativity that beats racing everyone to the deepest discount- Sending fewer, smarter emails and texts so BFCM doesn't torch your deliverability- The worst-LTV customers BFCM brings in, and running it as a retention play instead- Beating the self-inflicted post-BFCM slump and spreading revenue across the whole yearThank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcastWant to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations