This episode provides a practical framework for ecommerce operators to build a profitable email and SMS retention engine in 2026. Experts Jimmy Kim and Chase Dimond share strategies to audit current setups, map customer journeys, and implement high-impact campaigns focused on revenue generation rather than just send volume.
Acquisition is harder. CAC keeps climbing. Attribution feels like guesswork.The brands still growing profitably are not “sending more” to fix it. They’re building retention systems that move customers forward, one step at a time.In this episode of Send It, Jimmy Kim and Chase Dimond teach a practical 8-step retention framework built from real brand work and Omnisend benchmark data. You’ll also get a downloadable worksheet to map your customer journey, audit your lifecycle gaps, and turn retention into something repeatable.This is not a “run more campaigns” episode. It’s how to build a retention engine that makes revenue more predictable.Download the worksheets here: https://cdn.prod.website-files.com/6735048599b05e098e178c8f/6952c64d53f794174c3fa62d_Retention%20Redefined%20Worksheets.pdf Access Omnisends full report here: https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/?utm_source=SendIt&utm_medium=Promo EP 68: A practical framework for profitable email and SMS in 2026Here's what we're diving into:- The modern customer journey most brands ignore after first purchase, and how to fix it- How segmentation should mature from basic to predictive- Strategy for making email and SMS work in tandem- How to leverage AI while maintaining the human touch to build trust- The 8 automations that form a real retention engine- The 2026 retention scorecard- A simple 90-day plan to implement the frameworkThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified