EP 57: How often should you really email your list?
Send It! · with Jimmy Kim & Chase Dimond · November 21, 2025 · 35 min
Summary
This episode tackles the critical question of email frequency for ecommerce brands, moving beyond generic advice to focus on strategic, revenue-driven approaches. It emphasizes building a retention engine through intelligent email and SMS campaigns, highlighting how experienced marketers can turn high-level ideas into actionable plans for sustained growth.
Key takeaways
Implement a revenue-driven email strategy, not just a send-volume strategy, by analyzing past campaign performance and customer behavior to inform frequency.
Utilize A/B testing on email send times and frequencies to identify optimal engagement and conversion points for different customer segments.
Beyond just email, integrate SMS into your retention strategy to create a multi-channel approach that caters to customer preferences and expands reach, driving over $200M in revenue.
Develop a detailed customer journey map to identify gaps and opportunities for automated email flows and targeted campaigns.
Focus on providing consistent value in every email to avoid list fatigue and maintain high engagement rates, increasing customer lifetime value (LTV) through thoughtful content.
What's the perfect email cadence? Daily, weekly, or just when you have something to say?In this episode, Jimmy and Chase break down the pros and cons of different email frequencies (daily sends, weekly campaigns, and launch-only strategies) and help you figure out what cadence is right for your brand.They share real examples, revenue-impacting data, and a step-by-step framework to test and dial in your ideal email frequency; without burning your list or obsessing over unsubscribes.EP 57: How often should you really email your list?Here's what we're diving into:- Daily vs. weekly vs. campaign-based sending (and what actually works)- A real-world test: 2 emails/week vs. 5 emails/week (+70% revenue)- Why open rates and unsubscribes matter less than you think- 5 factors that determine the right cadence for your brand- How to segment your list by frequency without overwhelming subscribers- The “steady + burst” strategy top brands use to scale email without burnoutThank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit_
Implement a revenue-driven email strategy, not just a send-volume strategy, by analyzing past campaign performance and customer behavior to inform frequency.
What does this episode say about customer retention?
Utilize A/B testing on email send times and frequencies to identify optimal engagement and conversion points for different customer segments.
What does this episode say about dtc strategy?
Beyond just email, integrate SMS into your retention strategy to create a multi-channel approach that caters to customer preferences and expands reach, driving over $200M in revenue.
What does this episode say about email & sms?
Develop a detailed customer journey map to identify gaps and opportunities for automated email flows and targeted campaigns.
What does this episode say about email & sms?
Focus on providing consistent value in every email to avoid list fatigue and maintain high engagement rates, increasing customer lifetime value (LTV) through thoughtful content.
