This episode unveils the concept of 'Q5' – the often-overlooked post-holiday period that's critical for retention. Ecommerce operators will learn how to leverage this strategic window, typically January and February, to nurture new holiday customers and reactivate existing ones through targeted email and SMS campaigns, transforming seasonal buyers into loyal, year-round customers.
Key takeaways
Define your Q5 strategy: Plan specific email and SMS campaigns for January and February aimed at retaining holiday shoppers, rather than treating it as inactive time.
Segment holiday buyers: Isolate new customers acquired during Q4 and tailor messaging to introduce them to your brand's values, product range, and loyalty programs.
Re-engage lapsed customers: Use Q5 to run targeted campaigns designed to reactivate customers who haven't purchased in a while, leveraging past purchase data for personalized offers.
Focus on customer lifetime value (LTV): Shift marketing efforts from pure acquisition to building long-term customer relationships and increasing repeat purchases.
Utilize post-purchase flows: Optimize email and SMS flows immediately after holiday purchases to educate new customers about product usage, complementary items, and brand community.
The biggest week in ecommerce is the one everyone forgets.In this episode, Jimmy Kim and Chase Dimond break down one of ecommerce’s best-kept secrets: Q5. The week between Christmas and New Year’s that quietly drives massive revenue for brands that don’t go dark. Most brands shut off campaigns after BFCM, but consumers aren’t done buying. They’ve got gift cards, return credits, and “treat yourself” energy. That’s your big window.Jimmy and Chase reveal exactly how to plan, message, and automate your Q5 campaigns so you can capture the easiest money of the year while your competitors are on vacation.EP 56: The secret quarter most brands ignore (Q5)Here's what we're diving into:- Why Q5 works (returns, gift cards, and self-gifting behavior)- 4 winning campaign angles: encore sale, gift card push, self-care, flash sale- How to message Q5 differently from BFCM- The ideal Q5 cadence for email + SMS (with examples)- How to automate everything before Dec 26 and still cash in- What NOT to do (hint: stop copy-pasting your Black Friday sale)Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditKintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugieCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS ma
Define your Q5 strategy: Plan specific email and SMS campaigns for January and February aimed at retaining holiday shoppers, rather than treating it as inactive time.
What does this episode say about customer retention?
Segment holiday buyers: Isolate new customers acquired during Q4 and tailor messaging to introduce them to your brand's values, product range, and loyalty programs.
What does this episode say about dtc strategy?
Re-engage lapsed customers: Use Q5 to run targeted campaigns designed to reactivate customers who haven't purchased in a while, leveraging past purchase data for personalized offers.
What does this episode say about email & sms?
Focus on customer lifetime value (LTV): Shift marketing efforts from pure acquisition to building long-term customer relationships and increasing repeat purchases.
What does this episode say about email & sms?
Utilize post-purchase flows: Optimize email and SMS flows immediately after holiday purchases to educate new customers about product usage, complementary items, and brand community.
