This episode provides a crucial 5-step guide for ecommerce businesses looking to migrate their Email Service Provider (ESP). It details a strategic warmup process designed to maintain deliverability and sender reputation, ensuring a smooth transition without impacting email performance or revenue. E-commerce operators will learn how to proactively manage their migration to maximize customer retention and engagement.
Key takeaways
Implement a phased IP warmup strategy, gradually increasing send volume to different segments to build sender reputation with the new ESP.
Segment your audience based on engagement levels and prioritize highly engaged subscribers for initial sends during the warmup period.
Clean your email lists before migration to remove inactive or invalid addresses, improving deliverability from the outset.
Set up and verify all necessary DNS records (SPF, DKIM, DMARC) prior to migration to ensure proper email authentication.
Monitor key email metrics closely (open rates, click-through rates, bounce rates, spam complaints) during and after migration to quickly identify and address any deliverability issues.
Most brands switch ESPs and lose months of sender reputation in a single send. It doesn't have to go that way.In this episode of Send It, Jimmy Kim and Chase Dimond draw from over 1,000 personal ESP migrations to walk through the exact five step warmup framework brands should follow when switching platforms. From setting up a fresh sending domain to segmenting smarter than 90 day openers, this is the most practical deliverability episode we've done.EP 73: Our 5 step ESP migration warmup guideHere's what they cover:The three reasons most ESP migrations fail before they startStep 1: Setting up a fresh subdomain and authenticating SPF, DKIM, and DMARCStep 2: Configuring platform settings before sending a single emailStep 3: Connecting your store and rebuilding your flows the right wayStep 4: The segmentation strategy that separates buyers from prospects and why it mattersStep 5: Monitoring reputation by TLD and what to do when things go wrongWhen to hire help and what a managed migration actually costsThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/______
Implement a phased IP warmup strategy, gradually increasing send volume to different segments to build sender reputation with the new ESP.
What does this episode say about customer retention?
Segment your audience based on engagement levels and prioritize highly engaged subscribers for initial sends during the warmup period.
What does this episode say about email & sms?
Clean your email lists before migration to remove inactive or invalid addresses, improving deliverability from the outset.
What does this episode say about email & sms?
Set up and verify all necessary DNS records (SPF, DKIM, DMARC) prior to migration to ensure proper email authentication.
What does this episode say about email & sms?
Monitor key email metrics closely (open rates, click-through rates, bounce rates, spam complaints) during and after migration to quickly identify and address any deliverability issues.
