This episode reveals how ecommerce operators can leverage AI to dramatically increase their email and SMS content output by up to five times. It offers practical strategies for integrating AI into content creation workflows, enabling brands to maintain a consistent and engaging communication cadence with their customers without extensive manual effort. The discussion focuses on building a robust retention engine through efficient content generation.
Creative used to be the bottleneck. It doesn't have to be anymore.In this episode of Send It, Jimmy Kim and Chase Dimond get tactical about how retention marketers can use AI to completely change how they produce email and SMS content. Not the vague "just use ChatGPT" advice, but the actual workflow, the brief structure, the editing process, and the quality control system that lets you go from a four hour campaign to a 30 minute one without your emails sounding like they were written by a robot. They also get honest about where AI still falls short and what it means for the future of retention marketing.EP 76: How to produce 5x more email and SMS content with AIHere's what they cover:- Why creative velocity is now a competitive advantage in retention marketing- The old workflow vs the AI workflow and where the time savings actually come from- The four layers where AI helps most: ideation, copywriting, personalization, and iteration- How to write a brief that gets AI to produce quality output instead of generic slop- The five step workflow from brief to send- The five point quality control checklist every AI draft should pass before it ships- How to train AI on your brand voice using past emails and screenshots- What AI still can't do: brand nuance, strategy, and deep customer insightThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and becom