EP 64: What we learned from 41 billion emails sent in 2025

Send It! · with Jimmy Kim & Chase Dimond · January 20, 2026 · 43 min

Summary

This episode dives into the crucial email marketing trends and strategies identified from analyzing 41 billion emails sender in 2025. It provides actionable frameworks and insights for ecommerce operators to optimize their email retention strategies, focusing on building effective automations and campaigns that drive real revenue and customer loyalty.

Key takeaways

• Implement a 'Retention Rebuilt' audit to map customer journeys and identify gaps in your current retention setup.
• Utilize provided templates to plan core email campaigns and build high-impact automations focused on revenue generation, not just send volume.
• Leverage the insights from 41 billion emails to build a data-driven retention engine that produces repeatable revenue.
• Focus on moving beyond generic email blasts to hyper-segmented and personalized content that resonates with individual customer segments.
• Understand that email marketing success in 2026 hinges on strategic planning, effective automation, and continuous optimization rather than simply increasing send frequency.

Themes

Topics covered

Episode description

We got early access to Omnisend’s 2025 ecommerce report and the numbers will change how you think about your email and SMS strategy.Based on 41 billion+ messages from over 160,000 ecommerce brands, this isn’t a survey or projection; it’s real customer behavior data. What did we learn? Most brands are optimizing for the wrong things.In this episode, Jimmy and Chase break down the data that proves automations destroy campaigns on performance, why transactional emails are secret revenue engines, and how top brands quietly grew 200% while others shrank.Grab Omnisend’s full report here: https://www.omnisend.com/2026-ecommerce-marketing-report/?utm_source=SendIt&utm_medium=Promo EP 64: What we learned from 41 billion emails sent in 2025Here's what we're diving into:- Why your campaign-heavy strategy is missing out on potential gains- The underrated flow that beats abandoned cart in both revenue and conversions- How to turn transactional emails like shipping updates into revenue-generating touchpoints- When SMS actually converts (and when it’s just wasting your send)- The 5 automations you should prioritizeThank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with

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Frequently asked about this episode

What does this episode say about email & sms?

Implement a 'Retention Rebuilt' audit to map customer journeys and identify gaps in your current retention setup.

What does this episode say about customer retention?

Utilize provided templates to plan core email campaigns and build high-impact automations focused on revenue generation, not just send volume.

What does this episode say about analytics & attribution?

Leverage the insights from 41 billion emails to build a data-driven retention engine that produces repeatable revenue.

What does this episode say about conversion & cro?

Focus on moving beyond generic email blasts to hyper-segmented and personalized content that resonates with individual customer segments.

What does this episode say about email & sms?

Understand that email marketing success in 2026 hinges on strategic planning, effective automation, and continuous optimization rather than simply increasing send frequency.

Listen

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