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100 things we learned about email and sms marketing in ecommerce

Send It! · with Chase Dimond and Jimmy Kim · September 29, 2026 · 36 min

Summary

This episode dives deep into 100 actionable insights regarding email and SMS marketing for ecommerce businesses. Learn how to transform your subscriber list into a highly profitable channel through real-world tactics, campaign breakdowns, and flow optimizations. Discover strategies for welcome flows, abandoned cart sequences, and effective SMS compliance and cadence.

Key takeaways

Themes

email & smscustomer retentionconversion & croai & automation

Topics covered

email marketing strategiessms marketing strategieswelcome flow optimizationabandoned cart sequenceswin-back campaignsemail and sms deliverabilitysegmentation strategiesai prompts for marketingecommerce retention

Episode description

Download the 100 here: https://ecomemailmarketer.com/sendit-100This week, we’re celebrating episode #100 with a fun 100 things we know about retention.Here’s what we cover in the pod: → Lists and list growth (why size is a vanity metric, and what actually matters instead)→ Deliverability (the habits that quietly protect or destroy your sender reputation)→ Segmentation (why over-segmenting is procrastination in disguise)→ Flows (the automations every brand should have and rarely maintains)→ SMS (the rules that are different from email, and why)→ Copy and creative (what actually gets opens, clicks, and conversions)→ Offers and discounts (why discounting is a tool, not a strategy)→ Strategy and LTV (why retention funds acquisition, not the other way around)→ Metrics (which numbers actually matter, and which ones are just noise)→ Mindset (the operator habits that separate good retention marketers from great ones)Whether you’re brand new to retention marketing or you’ve been doing this for years, there’s something in this list that’s going to challenge how you’re currently running your program.We’re also giving away a free downloadable checklist of all 100 things:.*****Thank you our SPONSORS of the show who allow us to share valuable and free information to you every week: Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcastAllan helps you run your

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Frequently asked about this episode

What does this episode say about email & sms?
Implement specific welcome and win-back flow strategies demonstrated by successful DTC brands to see immediate lifts in revenue within weeks.
What does this episode say about customer retention?
Leverage detailed campaign breakdowns and the numbers behind them to understand what makes email and SMS marketing truly profitable.
What does this episode say about conversion & cro?
Integrate both email and SMS into your retention strategy, ensuring proper segmentation, deliverability, and compliance for maximum impact.
What does this episode say about ai & automation?
Optimize your email and SMS sequences, such as abandoned cart reminders and win-back campaigns, using proven playbooks that are actively working for other operators.
What does this episode say about email & sms?
Utilize AI prompts to enhance your email and SMS content creation and strategy, staying ahead with current tools and techniques.

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