This episode, featuring insights from Chase Dimond and Jimmy Kim, reveals how a small, focused team can achieve massive output in ecommerce retention marketing. It highlights practical strategies for email and SMS, emphasizing the importance of actionable, data-driven tactics over generic advice to drive significant revenue for DTC brands.
Patrick's team is just 12 people, but it outputs like a team of 100. That gap is the whole story of where marketing is going.In this episode of Send It, Jimmy talks with Patrick Haede, co-founder and CEO of Superscale AI, about how AI is changing what a marketer actually does. Having studied thousands of ad creatives, his case is simple: once building a product gets this easy, distribution becomes the moat and creative is the lever inside it.They get into why only about 5% of ads ever win, why the human moves up the stack to brand, judgment, and taste, and the meme with no logo that became a brand's best ad, plus why Patrick runs a 12-person company with the output of 100 agents.Here's what they get into:- The creative machine that beats guessing which ad will win- Why only about 5% of ads are ever real winners- How the marketer's job shifts from doing the work to orchestrating AI agents- The meme with no logo that became a brand's best-performing ad- What separates a 10x marketer from everyone else nowThank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcastWant to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. http