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Ecommerce Playbook

DTC / Retention / Growth

About Ecommerce Playbook

The Ecommerce Playbook offers a masterclass for DTC operators and Shopify merchants looking to sharpen their retention and growth strategies. This isn't another theoretical podcast; it's a practical guide for those navigating the complexities of modern ecommerce. Tune into the Ecommerce Playbook to gain tactical insights on everything from optimizing ad spend and navigating tariffs to overcoming common growth hurdles. You'll learn how to adapt your bidding strategies and diversify creative for maximum ROI on platforms like Meta [1], master a 4-part framework to strategically respond to tariffs and declining consumer confidence by analyzing balance sheet realities [2], and uncover actionable strategies to overcome information overload and resource limitations to scale from six to seven figures without agency bloat [3]. The Ecommerce Playbook equips you with the knowledge to drive profitable growth and operational efficiency in a competitive landscape. Find every episode detailed below for an immediate deep dive.

  1. Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
  2. Enterprise Attribution for 7-Figure Brands
  3. Q1 2026 vs 2025: What Changed in Ecommerce (The Data)

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