The number one pain point brands bring to us: "My current agency gives me execution, not strategy."Luke and Richard, break down why that complaint, while valid, doesn't go far enough.Most brands are stuck in one of two broken relationships:An agency that only executes (you tell them what to do, they do it)A consultant that only strategizes (they give you a plan and leave)Neither owns the outcome. And that's the real problem.In this episode, Luke and Richard walk through the hierarchy of what actually matters:Execution is the baseline (necessary but not sufficient)Strategy is the ascension (backed by data, methodology, and experience)Outcome is the North Star (predictable results you can hold someone accountable to)Key insight: If the outcome isn't there, the strategy doesn't matter. If the strategy isn't there, the execution is just busy work. The Prophit Engine is built to own all three.3% forecast accuracy across billions in managed revenue. That's outcome ownership.Show Notes:Axon is offering $5K ad credit when you spend $5K. Go to https://axon.ai/en/ctc to set up your first campaign.Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engineThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have