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From Flipping Houses to 20,000+ SKUs: How Lighthouse Co Built a Multi-Brand Empire

Ecommerce Playbook · with Sarah and Jason · April 28, 2026 · 51 min

Summary

Lighthouse Co transformed from a home-flipping venture into a multi-brand ecommerce empire with over 20,000 SKUs by prioritizing lean methodologies and exceptional customer service. This episode provides a blueprint for scaling operations, developing proprietary solutions like their ERP system (ManuLink), and navigating the complexities of cross-border commerce and economic uncertainty, offering valuable lessons for ecommerce operators aiming for sustainable growth and operational excellence.

Key takeaways

Themes

supply chain & operationsbrand & contentfounder & leadershipai & automation

Topics covered

lean methodologycustom erp developmentcross-border commercecustomer service principlesvendor managementsku managementprocess improvementmulti-brand strategy

Episode description

What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lighthouse Co a curated lighting and home goods brand with 20,000+ SKUs, serving designers and homeowners across Canada and the US.In this episode, Brian Sakansky sits down with Lighthouse Co co-founders Sarah and Jason at CTC HQ in Southern California. They break down the real story behind building multiple businesses from scratch, from custom cabinetry to curated ecommerce to building their own ERP software (ManuLink, all without formal training in any of it.What you'll learn:How Lean methodology transformed a small cabinetry shop into a scalable operationWhy Lighthouse Co gives every employee 30 minutes of paid time daily to improve one processThe customer service principles that built their reputation (and why they fire vendors who don't match them)How they're navigating tariffs, economic uncertainty, and cross-border commerce in Canada and the USWhat it's really like running multiple businesses as a married coupleWhy their new ERP software was born out of necessity, not a business planShow Notes:See how Attentive helps connect people and the brands they love.: https://bit.ly/4ag8oEJExplore the Prophit Engine: https://commonthreadco.com/pages/prophit-engineThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have

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Frequently asked about this episode

What does this episode say about supply chain & operations?
Implement Lean methodology by dedicating daily paid time for employees to identify and improve processes, as Lighthouse Co does with 30 minutes per employee.
What does this episode say about brand & content?
Prioritize uncompromising customer service standards, extending them to vendor selection, and be prepared to terminate relationships with vendors who don't align.
What does this episode say about founder & leadership?
Consider developing proprietary operational software (like an ERP) to address unique business needs when off-the-shelf solutions are insufficient, even without formal technical training.
What does this episode say about ai & automation?
Strategically manage a large SKU count by streamlining inventory, product data, and fulfillment processes to ensure operational efficiency.
What does this episode say about supply chain & operations?
Develop robust strategies for cross-border logistics, tariffs, and economic fluctuations to expand market reach and mitigate risks in international commerce.

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