This episode introduces Prophit Engine Lite, a new service from CTC designed for e-commerce brands under $1M annual revenue. It offers a structured system for profitable growth by centralizing all business data, building custom 12-month financial forecasts, and providing expert growth guidance. This service helps brands move beyond the startup phase to strategically scale their operations.
Key takeaways
Consolidate all your marketing, store, COGS, shipping, and promotional data into a single source of truth to get a clear, unified view of your business performance.
Implement a custom 12-month financial forecast model to identify growth gaps and understand what changes are needed to hit your revenue goals, rather than just continuing 'business as usual'.
Leverage expert guidance through monthly sessions to strategically allocate budget, pull the right growth levers, and identify ineffective activities to stop doing.
Consider the value of peer-to-peer learning in cohort Q&A sessions to gain insights and solutions from other founders facing similar growth challenges.
Prioritize profitability in your growth strategy by tracking key metrics like CAC, LTV, gross margin, and ROAS, ensuring your scaling efforts are sustainable.
CTC has never had a service offering for brands below seven figures. That changes today.Prophit Engine Lite is for any Ecommerce brand with established revenue below $1M annually. If you're past the startup phase, running ads, generating sales, and trying to figure out how to grow profitably, this is built for you.In this episode, Richard walks through exactly what PE Lite includes:Step 1: Connect every data source to Statlas.Marketing data, store data, COGS, shipping costs, fixed expenses, promo schedule. Everything in one place. One source of truth.Step 2: Build a custom 12-month forecast model.What happens if business continues as usual? What needs to change to hit your goals? Where are the gaps? The model shows you.Step 3: Growth guidance from a Prophit Engineer.Monthly sessions where your PE guides you through what to do next. What levers to pull. Where to allocate budget. What to stop doing.Plus: Weekly cohort Q&A with Joy Sharma (Head of PE7 Accelerator). Learn alongside other founders in similar positions.Pricing:$1,500 onboarding (data integration + model build)$500/month after (month-to-month, cancel anytime)Show Notes:Axon is offering $5K ad credit when you spend $5K. Go to https://axon.ai/en/ctc to set up your first campaign.Explore the Prophit Engine Lite: https://meetings.hubspot.com/richard-gaffinThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have
What does this episode say about analytics & attribution?
Consolidate all your marketing, store, COGS, shipping, and promotional data into a single source of truth to get a clear, unified view of your business performance.
What does this episode say about finance & fundraising?
Implement a custom 12-month financial forecast model to identify growth gaps and understand what changes are needed to hit your revenue goals, rather than just continuing 'business as usual'.
What does this episode say about founder & leadership?
Leverage expert guidance through monthly sessions to strategically allocate budget, pull the right growth levers, and identify ineffective activities to stop doing.
What does this episode say about analytics & attribution?
Consider the value of peer-to-peer learning in cohort Q&A sessions to gain insights and solutions from other founders facing similar growth challenges.
What does this episode say about analytics & attribution?
Prioritize profitability in your growth strategy by tracking key metrics like CAC, LTV, gross margin, and ROAS, ensuring your scaling efforts are sustainable.
