Kyle Yeoman, President of Groove Life, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain why the brand is pulling back on discounts.With profits tripling, Kyle breaks down the changes behind Groove Life’s turnaround, from cutting operating expenses to rebuilding product pages. He also shares the brand’s Black Friday plan: start the Wednesday before, run the sale for one week, and stop.In this episode:What changed when discounted sales grew from 20% to 40% of revenueWhy brands get stuck in “discount prison” and what it takes to get outGroove Life’s 2026 plan to reserve discounts for Father’s Day and the holiday seasonWhy fixing operating expenses came firstThe product page changes that lifted conversion rates 61% YoY on the updated pagesWhy Groove Life is keeping its Black Friday sale to one weekHow the brand approaches linear TV and YouTube beyond traditional attributionOne thing worth noting, Kyle reports that site changes cut Meta CPA in half, measured on the same seven-day click attribution window.Key stat: Kyle reports that site changes cut Meta CPA in half, measured on the same seven-day click attribution window.This episode is brought to you by:Trybe: https://bit.ly/4xXvD08Alia: https://bit.ly/4yuP8ONBill: https://bit.ly/4e9JQQmShow Notes:Q4 waits for no one. AppLovin is offering $5K ad credit when you spend $5K. Go to applovin.com/ctc to set up your first campaignExplore the Prophit Engine: <a href="https://commonthreadco.com/pages/prophit-engi