Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of Commerce Roundtable, to tell the full story of how this partnership came together and why in-person events matter more than ever.Jimmy shares the origin story of Commerce Roundtable, from a 50-person CBD roundtable in a San Diego office in 2019 to a community-driven ecommerce event with 350+ curated attendees. Taylor talks about why CTC decided to go from attendee to owner, and what they're building together.What we cover:How Commerce Roundtable started in 2019 and evolved through COVIDWhy most ecommerce events are broken (vendor-first, content-last)The difference between sponsor-driven events and community-driven eventsWhy physical proximity and in-person relationships compound over timeHow CTC and Commerce Roundtable plan to work togetherWhat's coming: Austin (April 20-21), retention road show, San Diego (September)Why brands are willing to pay $400 to be in the roomThe future of ecommerce events and educationIf you're building an ecommerce brand and you want to be in rooms with operators who actually get it, this is why we invested.Commerce Roundtable: https://commerceroundtable.comShow Notes:See how their guarantees work at https://redstag.com/Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engineThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have