Keyword Research

55 podcast episodes indexed on AskThePods

What is Keyword Research?

Keyword research is the process of identifying popular words and phrases people use when searching for products or information online. For ecommerce, this means finding terms potential customers type into search engines to discover products like yours. Effective keyword research moves beyond simple volume, focusing instead on “storytelling data” to understand user intent and inform product positioning and messaging [2].

How do DTC brands approach keyword research effectively?

DTC brands approach keyword research by digging deeper than surface-level volume to uncover underserved demographics and niche opportunities. Robert Gomez, for example, built an 8-figure brand by identifying accessory ecosystems within a niche, using smart keyword research to find his audience [1]. This strategic focus helps brands validate demand and sharpen advertising strategies beyond Amazon.

Which episodes should I listen to first about Keyword Research?

To start with Keyword Research, begin with episode #733 for a deep dive into data-driven go-to-market strategies that leverage keyword insights for product launches and positioning. Then, listen to episode #736 to understand how an 8-figure brand used smart keyword research to identify and dominate accessory ecosystems. Finally, episode #726 provides context on using data to fill niche gaps, even in competitive markets [3].

  1. #736 - He Built An 8-Figure Brand While Working A 9-5 — Serious Sellers Podcast
  2. #733 - Go-To-Market Strategy for Amazon Brands — Serious Sellers Podcast
  3. #726 - Chinese Mafia Problems to 500 Amazon Launches: My Amazon Seller Story — Serious Sellers Podcast

Episodes

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