To dominate Prime Day on Amazon, master your PPC strategy by understanding shifting consumer behavior. Optimize targeting with long-tail keywords, strategically adjust bids based on placement and competition, and allocate budget effectively across all advertising levers. This episode provides actionable tactics to maximize visibility and conversions during Amazon's biggest sales event.
Key takeaways
Prioritize long-tail keywords identified through thorough research, differentiating from competitors who only bid on broad terms. Focus on customer intent (e.g., 'vanilla protein with collagen' instead of 'protein').
Run all three match types (exact, phrase, broad) to maximize impressions and refine targeting. Use exact match for precise control on specific long-tail keywords.
Understand that consumer behavior shifts pre-Prime Day with increased "window shopping" and adding to cart. Your ACOS might look worse initially but conversion rates will spike during the actual event.
Leverage deal badging, which significantly increases click-through rates. Ensure your eligible products have deals to stand out in the heightened traffic environment.
Recognize that Prime Day traffic increases across almost all categories and also boosts competitor performance. Your product can still see a lift even if your competitors are running deals, due to increased category visibility.
On this TACoS Tuesday episode, Destaney Wishon shares expert Prime Day tips to help you target smarter, bid stronger, and maximize your ad spend during Amazon’s biggest sales event.
What does this episode say about amazon & marketplaces?
Prioritize long-tail keywords identified through thorough research, differentiating from competitors who only bid on broad terms. Focus on customer intent (e.g., 'vanilla protein with collagen' instead of 'protein').
What does this episode say about paid acquisition?
Run all three match types (exact, phrase, broad) to maximize impressions and refine targeting. Use exact match for precise control on specific long-tail keywords.
What does this episode say about analytics & attribution?
Understand that consumer behavior shifts pre-Prime Day with increased "window shopping" and adding to cart. Your ACOS might look worse initially but conversion rates will spike during the actual event.
What does this episode say about amazon & marketplaces?
Leverage deal badging, which significantly increases click-through rates. Ensure your eligible products have deals to stand out in the heightened traffic environment.
What does this episode say about amazon & marketplaces?
Recognize that Prime Day traffic increases across almost all categories and also boosts competitor performance. Your product can still see a lift even if your competitors are running deals, due to increased category visibility.
