This episode offers a deep dive into leveraging Amazon's Search Query Performance report and Product Opportunity Explorer, featuring Mansour Norouzi's journey from civil engineering to an Amazon advertising expert. It provides actionable strategies for e-commerce operators to optimize their Amazon advertising, analyze market trends, and understand crucial brand metrics for improved sales and cost-effective customer acquisition.
Key takeaways
The Amazon Search Query Performance report, while powerful, only tracks purchases of the *exact* ASIN viewed, not other variations, leading to data discrepancies sellers must understand.
Focus on identifying keyword trends and monitoring click-through and conversion rates from the Search Query Performance report to inform ad testing and product strategy.
Utilize Amazon seller tools like Helium 10, specifically Cerebro, in conjunction with Amazon’s native data to gain a holistic and validated view of keyword performance and market share.
When scaling data analysis across multiple ASINs, prioritize top-performing products and key keywords due to the current limitations and lack of streamlined API solutions from Amazon.
Tailor advertising strategies for different platforms: auto campaigns work well on Walmart, while Amazon benefits from advanced placement controls for desktop and mobile optimization.
Learn how leveraging Amazon’s Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
The Amazon Search Query Performance report, while powerful, only tracks purchases of the *exact* ASIN viewed, not other variations, leading to data discrepancies sellers must understand.
What does this episode say about paid acquisition?
Focus on identifying keyword trends and monitoring click-through and conversion rates from the Search Query Performance report to inform ad testing and product strategy.
What does this episode say about analytics & attribution?
Utilize Amazon seller tools like Helium 10, specifically Cerebro, in conjunction with Amazon’s native data to gain a holistic and validated view of keyword performance and market share.
What does this episode say about founder & leadership?
When scaling data analysis across multiple ASINs, prioritize top-performing products and key keywords due to the current limitations and lack of streamlined API solutions from Amazon.
What does this episode say about amazon & marketplaces?
Tailor advertising strategies for different platforms: auto campaigns work well on Walmart, while Amazon benefits from advanced placement controls for desktop and mobile optimization.
