This episode delivers a rapid-fire update on critical new tools and features for Amazon and Walmart sellers, focusing on how to leverage Helium 10's latest innovations for competitive advantage. It highlights game-changing updates in keyword research, PPC bid estimates, and advanced analytics, providing ecommerce operators with actionable strategies to optimize listings, improve conversion rates, and boost sales on major marketplaces.
Key takeaways
Utilize Amazon Brand Analytics conversion share data (now in Helium 10 Cerebro) to identify keywords where top-clicked products underperform in conversions, indicating opportunities for your product to capture sales with a strong listing.
Leverage Helium 10's new PPC bid estimates to optimize ad spend and improve campaign performance on Amazon.
Explore Xray thumbnail downloads to analyze competitor primary images and inform your own product imagery strategy.
Implement Cerebro's historical data feature for in-depth keyword research, uncovering long-term trends and hidden opportunities.
Despite the tools discussed, actively use Amazon's Brand Analytics and Product Opportunity Explorer directly in Seller Central for insights beyond third-party software.
Could this single change to Amazon’s Subscribe and Save program revolutionize your Amazon selling strategy? Listen as we unpack all the latest buzzing news in the E-commerce space!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Utilize Amazon Brand Analytics conversion share data (now in Helium 10 Cerebro) to identify keywords where top-clicked products underperform in conversions, indicating opportunities for your product to capture sales with a strong listing.
What does this episode say about paid acquisition?
Leverage Helium 10's new PPC bid estimates to optimize ad spend and improve campaign performance on Amazon.
What does this episode say about analytics & attribution?
Explore Xray thumbnail downloads to analyze competitor primary images and inform your own product imagery strategy.
What does this episode say about amazon & marketplaces?
Implement Cerebro's historical data feature for in-depth keyword research, uncovering long-term trends and hidden opportunities.
What does this episode say about amazon & marketplaces?
Despite the tools discussed, actively use Amazon's Brand Analytics and Product Opportunity Explorer directly in Seller Central for insights beyond third-party software.
