This episode dives deep into advanced Amazon and Walmart PPC strategies with Madalina from eComcy. It's a must-listen for sellers looking to optimize their campaigns beyond the basics, covering everything from precise exact-match targeting and leveraging broad match for discovery, to strategic bid management and campaign structuring for maximum efficiency and control. Learn how to refine your keyword lists, audit existing campaigns, and adapt strategies across different marketplaces for superior advertising performance.
Key takeaways
Start PPC campaigns with exact match for highly relevant keywords, then add broad match with modifiers to discover long-tail keywords efficiently.
Utilize tools like Cerebro to analyze competitor rankings and identify keywords, focusing on high-relevancy scores to refine your targeting.
Structure campaigns by grouping highly searched keywords into separate campaigns for closer monitoring, easier bid adjustments, and budget control.
Base your initial PPC budget on your product’s price and estimated conversion rate, starting with lower bids for high-volume keywords to manage spend.
Continuously monitor key metrics like conversion rate, click-through rate, ACoS, and TACoS to assess campaign performance and identify areas for optimization.
In this episode, we talk about a variety of different things related to Amazon PPC like how to do keyword research, setting up your campaigns, recommendations for launching, and what kind of key metrics to look out for.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Start PPC campaigns with exact match for highly relevant keywords, then add broad match with modifiers to discover long-tail keywords efficiently.
What does this episode say about paid acquisition?
Utilize tools like Cerebro to analyze competitor rankings and identify keywords, focusing on high-relevancy scores to refine your targeting.
What does this episode say about analytics & attribution?
Structure campaigns by grouping highly searched keywords into separate campaigns for closer monitoring, easier bid adjustments, and budget control.
What does this episode say about amazon & marketplaces?
Base your initial PPC budget on your product’s price and estimated conversion rate, starting with lower bids for high-volume keywords to manage spend.
What does this episode say about amazon & marketplaces?
Continuously monitor key metrics like conversion rate, click-through rate, ACoS, and TACoS to assess campaign performance and identify areas for optimization.
