This episode provides an actionable 2025 guide for Shopify store owners to master SEO, moving beyond generic advice to provide a clear, prioritized framework. It emphasizes a "technical first, then content, then off-site" approach, offering specific strategies to improve site speed, optimize content for search intent, and build authoritative backlinks. This is a must-listen for anyone looking to significantly boost their organic search performance on Shopify.
Key takeaways
Prioritize technical SEO fixes like removing unused apps, optimizing images for WebP and lazy loading, and blocking low-value pages via robots.txt to ensure your Shopify store is crawlable and fast.
Implement a "one primary keyword per page" strategy, covering close variations on that page, and critically match search intent by researching what Google is already ranking for your target terms.
Build an internal linking structure with a visible HTML sitemap and eliminate orphan pages, ensuring every product, collection, and content page is easily discoverable and carries SEO weight.
Actively manage your backlink profile by disavowing spam, fixing broken external links with 301 redirects to relevant pages, and strategically acquiring high-quality backlinks from partners and unique content.
Utilize Shopify's native features and Liquid rather than app stacking for simple UI elements to maintain site speed and reduce code bloat, leveraging collections as 'power pages' for SEO.
SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales. From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs. We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-building tips to help you get ahead.If you want your Shopify store to rank higher and win more customers, this episode is packed with quick wins you can start using today.Key takeaways:0:00 In today’s episode…1:52 How to Start Doing SEO on Shopify5:24 Shopify and Yotpo: Switch to Seguno8:14 6 things to speed up your site10:38 How to fix Image sizes and slow page speed14:06 What to do about Vendor pages17:23 Five important SEO tips for your website22:35 Google’s Changed! What you need to know25:15 The thing a lot of brands are getting wrong27:55 Don’t skip these off-site SEO tips to get ahead33:36 Tips for building quality links on your websiteGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: <a href="https://seguno.com/winningwithshopify" rel="ugc noopene
What does this episode say about shopify & ecommerce platforms?
Prioritize technical SEO fixes like removing unused apps, optimizing images for WebP and lazy loading, and blocking low-value pages via robots.txt to ensure your Shopify store is crawlable and fast.
What does this episode say about organic & seo?
Implement a "one primary keyword per page" strategy, covering close variations on that page, and critically match search intent by researching what Google is already ranking for your target terms.
What does this episode say about conversion & cro?
Build an internal linking structure with a visible HTML sitemap and eliminate orphan pages, ensuring every product, collection, and content page is easily discoverable and carries SEO weight.
What does this episode say about shopify & ecommerce platforms?
Actively manage your backlink profile by disavowing spam, fixing broken external links with 301 redirects to relevant pages, and strategically acquiring high-quality backlinks from partners and unique content.
What does this episode say about shopify & ecommerce platforms?
Utilize Shopify's native features and Liquid rather than app stacking for simple UI elements to maintain site speed and reduce code bloat, leveraging collections as 'power pages' for SEO.
