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About Marketing Operators Marketing Operators is your go-to podcast for incisive insights into scaling DTC brands, perfect for founders, CMOs, and marketing leaders navigating the complexities of rapid growth. This isn't about vanity metrics; it's about the hard-nosed strategies that build empires. You'll learn how to diversify customer acquisition beyond reliance on Meta, focusing on robust, multi-channel approaches that drive sustainable expansion and significant revenue [2] . The podcast dissects how top-tier brands achieve monumental success, such as Bobbie’s Chief Brand Officer, Kim Chappell, revealing the art of building a nine-figure brand in a highly regulated market through compelling storytelling and audacious creative choices [1] . For those critical, high-stakes periods like Cyber Five, Marketing Operators provides the playbook for real-time revenue and ad spend tracking, ensuring agile decision-making and maximized profitability when it matters most [3] . Tune into Marketing Operators for actionable intelligence to sharpen your operational edge and drive your brand to its next growth stage. Explore the episode list below for a deeper dive into these strategies.
Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer) Episode 100! The Big Rocks We’re Focusing on for 2026 Growth How We Track Revenue and Ad Spend Hourly During Cyber Five Listen on Spotify Apple Podcasts YouTube Website
Recent episodes The Meta Playbook That Took True Sea Moss Beyond Nine Figures — May 26, 2026 Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic — May 19, 2026 How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing — May 12, 2026 Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris — May 7, 2026 500% Growth: Inside Cadence’s DTC and Retail Playbook — May 5, 2026 Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV — Apr 28, 2026 Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer) — Apr 21, 2026 Why Your Meta Campaigns Are Stuck Targeting the Same People — Apr 14, 2026 Your Step-By-Step Growth Framework With Bryan Cano (True Classic) — Apr 10, 2026 New Ad Accounts, Organic & Creators: Marketing Operators Hotline — Apr 7, 2026 Channel Diversification in Ecommerce: Biggest Mistakes & Wins — Mar 31, 2026 Salt and Stone’s Ari Murray on Sessions, Scent & Scaling DTC — Mar 24, 2026 Incrementality Playbook Every Ecommerce Marketer Needs — Mar 17, 2026 Meta’s Manus AI Enters the Chat: Is Media Buying “Dead”? — Mar 10, 2026 Mattel & PDQ: Scaling Through Data, Checkout, and Customer Trust — Mar 6, 2026 Category Expansion: When to Launch, What to Test & How to Scale — Mar 3, 2026 Episode 100! The Big Rocks We’re Focusing on for 2026 Growth — Feb 24, 2026 Performance Creative in 2026: What We’ve Updated and Why — Feb 17, 2026 From Organic Creative to Paid Performance: The New Flywheel — Feb 10, 2026 Performance Creative: Velocity, AI Tooling & the Paid-Organic Relationship With Dara Denney — Feb 3, 2026 Key Initiative Breakdown: When and how to diversify your media mix — Jan 27, 2026 The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior — Jan 20, 2026 Our DTC 2026 Predictions & What 2025 Got Right and Wrong — Jan 13, 2026 From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff — Jan 6, 2026 The Influencer Marketing Playbook - with Lily Comba, Founder & CEO of Superbloom — Dec 30, 2025 Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding — Dec 23, 2025 What Grüns, Marty Supreme, and TikTok Shop Teach Us About Modern Marketing — Dec 16, 2025 Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko — Dec 9, 2025 Brand Tracking That Matters and How Modern Teams Scale TV — Dec 5, 2025 Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media — Dec 2, 2025 How We Track Revenue and Ad Spend Hourly During Cyber Five — Nov 25, 2025 What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia — Nov 18, 2025 What We’re Putting Into Motion: Evolving Creative Strategy for Meta’s Andromeda Era (Bonus Episode) — Nov 13, 2025 AI & the Future of CX: Lean Teams, Better Workflows & New Revenue Levers - with Richpanel’s Amit RG — Nov 11, 2025 Inside Our Forecasting, Pacing, and Holiday Shipping Strategy for BFCM Success — Nov 4, 2025 The Lesser-Known BFCM Insights & Strategies Driving Our Planning Right Now — Oct 28, 2025 Creative Strategy and How AI Is Changing the Game for Growth Teams - with Reza Khadjavi, Motion CEO — Oct 21, 2025 Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode) — Oct 17, 2025 Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer — Oct 16, 2025 Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution — Oct 14, 2025 Chat GPT Shopping, Striking a Balance with SMS & How We’d Build a Marketing Team from Day One — Oct 7, 2025 Operators Titans E002: Portland Leather Goods (with CMO MacCoy Merkley) — Oct 2, 2025 New Product Launch Strategy, Net New Reach on Meta, and Big Partnership Swings — Sep 30, 2025 Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode) — Sep 26, 2025 Inside Cozy Earth’s Viral Social Challenge with CMO George Davis — Sep 23, 2025 How We're Reaching New Audiences on Meta with Partnership Ads — Sep 16, 2025 The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry — Sep 9, 2025 How Halfdays Turned Community into a Growth Engine - with CEO Ariana Ferwerda — Sep 2, 2025 From Growth Sprints to Brand Health Metrics: What's Driving Wins Right Now — Aug 26, 2025 DTC OG Ezra Firestone on How the Game Has Shifted and What’s Working Now — Aug 19, 2025