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About Marketing Operators Marketing Operators is your go-to podcast for incisive insights into scaling DTC brands, perfect for founders, CMOs, and marketing leaders navigating the complexities of rapid growth. This isn't about vanity metrics; it's about the hard-nosed strategies that build empires. You'll learn how to diversify customer acquisition beyond reliance on Meta, focusing on robust, multi-channel approaches that drive sustainable expansion and significant revenue [2] . The podcast dissects how top-tier brands achieve monumental success, such as Bobbie’s Chief Brand Officer, Kim Chappell, revealing the art of building a nine-figure brand in a highly regulated market through compelling storytelling and audacious creative choices [1] . For those critical, high-stakes periods like Cyber Five, Marketing Operators provides the playbook for real-time revenue and ad spend tracking, ensuring agile decision-making and maximized profitability when it matters most [3] . Tune into Marketing Operators for actionable intelligence to sharpen your operational edge and drive your brand to its next growth stage. Explore the episode list below for a deeper dive into these strategies.
TikTok Shop Masterclass: Inside Ridge & HexClad Affiliate Programs Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework DTC Content Creation Process That Wins on Paid Social Listen on Spotify Apple Podcasts YouTube Website
Recent episodes TikTok Shop Masterclass: Inside Ridge & HexClad Affiliate Programs — Jul 28, 2026 Meta Ads Underperforming? Why + What To Do Right Now — Jul 21, 2026 The Performance Creative Director Hire: Operator vs. Ideator — Jul 14, 2026 Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework — Jul 7, 2026 The Right Way to A/B Test Landing Pages on Meta Ads for Ecommerce — Jun 30, 2026 How to 2x Your A/B Testing Output Without More Budget — Jun 23, 2026 DTC Content Creation Process That Wins on Paid Social — Jun 16, 2026 How AI Is Reshaping Ecommerce Growth Teams: HexClad & Jones Road — Jun 9, 2026 Meta Ads Catalog, TikTok Shops + GMV Max, and the Future of Creative — Jun 2, 2026 Live at Meta’s 2026 Performance Marketing Summit: Ads, AI & Audiences — May 28, 2026 The Meta Playbook That Took True Sea Moss Beyond Nine Figures — May 26, 2026 Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic — May 19, 2026 How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing — May 12, 2026 Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris — May 7, 2026 500% Growth: Inside Cadence’s DTC and Retail Playbook — May 5, 2026 Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV — Apr 28, 2026 Building a 9-Figure Baby Brand: Bobbie’s Kim Chappell (Chief Brand Officer) — Apr 21, 2026 Why Your Meta Campaigns Are Stuck Targeting the Same People — Apr 14, 2026 Your Step-By-Step Growth Framework With Bryan Cano (True Classic) — Apr 10, 2026 New Ad Accounts, Organic & Creators: Marketing Operators Hotline — Apr 7, 2026 Channel Diversification in Ecommerce: Biggest Mistakes & Wins — Mar 31, 2026 Salt and Stone’s Ari Murray on Sessions, Scent & Scaling DTC — Mar 24, 2026 Incrementality Playbook Every Ecommerce Marketer Needs — Mar 17, 2026 Meta’s Manus AI Enters the Chat: Is Media Buying “Dead”? — Mar 10, 2026 Mattel & PDQ: Scaling Through Data, Checkout, and Customer Trust — Mar 6, 2026 Category Expansion: When to Launch, What to Test & How to Scale — Mar 3, 2026 Episode 100! The Big Rocks We’re Focusing on for 2026 Growth — Feb 24, 2026 Performance Creative in 2026: What We’ve Updated and Why — Feb 17, 2026 From Organic Creative to Paid Performance: The New Flywheel — Feb 10, 2026 Performance Creative: Velocity, AI Tooling & the Paid-Organic Relationship With Dara Denney — Feb 3, 2026 Key Initiative Breakdown: When and how to diversify your media mix — Jan 27, 2026 The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior — Jan 20, 2026 Our DTC 2026 Predictions & What 2025 Got Right and Wrong — Jan 13, 2026 From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff — Jan 6, 2026 The Influencer Marketing Playbook - with Lily Comba, Founder & CEO of Superbloom — Dec 30, 2025 Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding — Dec 23, 2025 What Grüns, Marty Supreme, and TikTok Shop Teach Us About Modern Marketing — Dec 16, 2025 Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko — Dec 9, 2025 Brand Tracking That Matters and How Modern Teams Scale TV — Dec 5, 2025 Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media — Dec 2, 2025 How We Track Revenue and Ad Spend Hourly During Cyber Five — Nov 25, 2025 What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia — Nov 18, 2025 What We’re Putting Into Motion: Evolving Creative Strategy for Meta’s Andromeda Era (Bonus Episode) — Nov 13, 2025 AI & the Future of CX: Lean Teams, Better Workflows & New Revenue Levers - with Richpanel’s Amit RG — Nov 11, 2025 Inside Our Forecasting, Pacing, and Holiday Shipping Strategy for BFCM Success — Nov 4, 2025 The Lesser-Known BFCM Insights & Strategies Driving Our Planning Right Now — Oct 28, 2025 Creative Strategy and How AI Is Changing the Game for Growth Teams - with Reza Khadjavi, Motion CEO — Oct 21, 2025 Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode) — Oct 17, 2025 Operators Titans E004: David Herrmann, the Media Buyer’s Media Buyer — Oct 16, 2025 Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution — Oct 14, 2025