This episode challenges ecommerce brands to re-evaluate their SMS strategies, highlighting how to leverage SMS beyond basic promotional blasts. Learn how to uncover rich customer insights from text data, optimize messaging frequency, and prepare for the future of mobile messaging with AI and RCS to drive higher LTV.
Key takeaways
Implement holdout testing to accurately measure the incremental impact of your SMS program on LTV, rather than solely focusing on immediate conversion rates.
Analyze SMS conversation data to identify and address specific customer objections that are quietly blocking purchases, using these insights to refine product messaging and offers.
Investigate Postscript’s AI product, Shopper, to automate and enhance conversational commerce through SMS, turning customer interactions into valuable acquisition funnels.
Understand that organizational structure significantly impacts SMS performance; align your teams and processes to maximize the channel's effectiveness.
For 5-10 million dollar brands, prioritize one key action to unlock full SMS potential: focus on personalized, conversational messaging over generic broadcasts to build stronger customer relationships and gather deeper insights.
What if the most powerful customer insight tool in ecommerce is hiding inside your SMS program? Mike Manheimer (Chief Customer Officer, Postscript) joins hosts Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to dig into how brands are getting more out of their SMS programs. They cover what most brands are doing wrong about messaging frequency, how conversational commerce is reshaping the acquisition funnel, and why the data from texts may be the most valuable, untapped signal in right now. The conversation moves from holdout testing and subscriber LTV benchmarks to Postscript’s AI product, Shopper, and the surprisingly specific objections that are quietly blocking purchases. It also covers what RCS means for the future of mobile messaging, why org structure shapes SMS performance more than most brands realize, and the single thing a five-to-ten-million-dollar brand should do first to unlock more from the channel. Powered By Motion Creative Benchmarks Report 2026https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastRivohttps://www.rivo.io/operatorsPrescient AI https://www.prescientai.com/operatorsRichpanelhttps://9ops.co/richpanelAftersell<a href="https://9ops.co/4i3bb5" target="_blank" re
Implement holdout testing to accurately measure the incremental impact of your SMS program on LTV, rather than solely focusing on immediate conversion rates.
What does this episode say about ai & automation?
Analyze SMS conversation data to identify and address specific customer objections that are quietly blocking purchases, using these insights to refine product messaging and offers.
What does this episode say about customer retention?
Investigate Postscript’s AI product, Shopper, to automate and enhance conversational commerce through SMS, turning customer interactions into valuable acquisition funnels.
What does this episode say about analytics & attribution?
Understand that organizational structure significantly impacts SMS performance; align your teams and processes to maximize the channel's effectiveness.
What does this episode say about email & sms?
For 5-10 million dollar brands, prioritize one key action to unlock full SMS potential: focus on personalized, conversational messaging over generic broadcasts to build stronger customer relationships and gather deeper insights.
