This episode reveals how e-commerce brands can significantly lift Average Order Value (AOV) by optimizing their upsell strategies across the entire purchase funnel. Learn how strategic collection page filtering, product bundling, post-purchase upsells, and cross-brand advertising can collectively generate substantial revenue gains.
Key takeaways
Implement collection page filtering and A/B test variations to identify high-converting product presentations, as HexClad saw a 7% RPU lift and $10 AOV increase.
Develop strategic product bundles, distinguishing between simple single-silhouette bundles and new pairings that may require additional education.
Leverage post-purchase upsell platforms like Aftersell and Rokt Thanks to capitalize on customer intent after the initial purchase, generating significant additional revenue.
Explore cross-brand advertising partnerships to expand reach and AOV through complementary product offerings.
Continuously test and iterate on your upsell flow, from collection page to post-purchase, to identify the most effective levers for your specific customer base and product catalog.
How much can filtering a collection page actually lift average order value? What about cart, checkout, and post-purchase?Varun Kundra (Co-founder, Aftersell) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack how ecommerce brands raise AOV. Four levers make that possible: collection page tests, product bundles, post purchase upsells, and cross brand advertising. HexClad’s new collection page lifted revenue per user by 7% and AOV by $10. Single silhouette bundles need no extra education, but new pairings like Japanese cookware still do. Varun ties it back to Aftersell and Rokt Thanks. Together they’ve generated over $1B in upsell revenue at a take rate under 1%. Powered By Motion https://9ops.co/motion-runneth Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators NeonPixel https://9ops.co/neonpixel Richpanel https://9ops.co/richpanel-mops Proppel https://www.weareproppel.com/operators More from Operators Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/
What does this episode say about conversion & cro?
Implement collection page filtering and A/B test variations to identify high-converting product presentations, as HexClad saw a 7% RPU lift and $10 AOV increase.
What does this episode say about product & merchandising?
Develop strategic product bundles, distinguishing between simple single-silhouette bundles and new pairings that may require additional education.
What does this episode say about customer retention?
Leverage post-purchase upsell platforms like Aftersell and Rokt Thanks to capitalize on customer intent after the initial purchase, generating significant additional revenue.
What does this episode say about dtc strategy?
Explore cross-brand advertising partnerships to expand reach and AOV through complementary product offerings.
What does this episode say about conversion & cro?
Continuously test and iterate on your upsell flow, from collection page to post-purchase, to identify the most effective levers for your specific customer base and product catalog.
