Dave talks to Alan Li from Copycatch AI to discuss how Amazon sellers can defend their products from infringement, understand the legal tools available, and learn the process of filing lawsuits to deter counterfeiters. Alan Li shares his experience with IP rights, when to pursue legal action, and how to maximize settlements. Timestamps 00:48 - IP infringement challenges on Amazon 01:16 - How Copycatch.ai helps get listings removed 03:08 - Filing lawsuits on contingency and settlement strategies 05:48 - How to distinguish infringement from generic design similarity 06:46 - Copyright protections for artistic and structural design elements 08:02 - Easiest IP to defend: trademarks vs copyrights vs patents 10:42 - The importance of registering copyright