This episode challenges the common Amazon seller's approach of seeking 'winning products' by advocating for a focus on identifying 'test-worthy ASINs' instead. It introduces a 'replens model' where sellers find underserved Amazon listings, emphasizing a three-step check for velocity, capital protection, and profitable pricing. The core idea is to test small and iterate, rather than getting bogged down by extensive data analysis like offer count, which is often misleading.
Key takeaways
Focus on finding 'test-worthy ASINs' with strong velocity and capital protection, not 'winning products.'
Implement a three-step check for potential ASINs: demonstrate fast sales velocity (30-45 days), capital protection (at least break-even potential), and consistent profitable pricing.
Don't over-analyze offer count; it's often an unreliable metric due to factors like FBM vs. FBA, disparate pricing, and constantly shifting inventory levels. Amazon's multi-dimensional buy box means local factors often determine who gets the sale.
Start with small, test orders to validate an ASIN before committing significant capital. The goal is to quickly determine what "will happen for us" in real-time, not just what has happened historically.
Utilize tools and communities that teach efficient ASIN identification, like the 'Replens model', to streamline your sourcing process and avoid analysis paralysis.
If you've heard some of the 100's of success story interviews among new Amazon sellers on our podcast, you've likely say many times that, "You should be looking for ASINs instead of 'winning products' on Amazon" What does that mean? How do you do it? How can we help you like we've helped so many others? Today's episode explains the systems we've created that will help you find the opportunity hiding right under your nose on Amazon. It's the REPLENS system - and it's where we start 95% of all our new Amazon selling students. You'll enjoy hearing the strategy spelled out step by step today with the Olson's - two great coaches on our team. Watch today's episode on our YouTube channel: https://youtu.be/vbmoCwQwtZU Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: What should I do with letters asking me to stop selling a brand? Show note LINKS: My Silent Team Facebook group https://www.facebook.com/groups/mysilentteam 100% FREE! Join 72,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world! ProvenAmazonCourse.com - the comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life! Com
What does this episode say about amazon & marketplaces?
Focus on finding 'test-worthy ASINs' with strong velocity and capital protection, not 'winning products.'
What does this episode say about supply chain & operations?
Implement a three-step check for potential ASINs: demonstrate fast sales velocity (30-45 days), capital protection (at least break-even potential), and consistent profitable pricing.
What does this episode say about founder & leadership?
Don't over-analyze offer count; it's often an unreliable metric due to factors like FBM vs. FBA, disparate pricing, and constantly shifting inventory levels. Amazon's multi-dimensional buy box means local factors often determine who gets the sale.
What does this episode say about amazon & marketplaces?
Start with small, test orders to validate an ASIN before committing significant capital. The goal is to quickly determine what "will happen for us" in real-time, not just what has happened historically.
What does this episode say about amazon & marketplaces?
Utilize tools and communities that teach efficient ASIN identification, like the 'Replens model', to streamline your sourcing process and avoid analysis paralysis.
