Ecommerce merchants often face online defamation and copyright theft. This episode with internet attorney John Dozier dissects legal definitions, common attack vectors, and specific actionable strategies to protect your business reputation and intellectual property online. Learn how to respond effectively to negative comments and safeguard your brand.
Key takeaways
Understand the legal distinction between libel and slander in an online context to assess the severity of online attacks.
Implement proactive measures like monitoring online mentions and having a clear process for addressing negative comments to mitigate damage early.
Utilize legal tools such as cease and desist letters and DMCA takedown notices to address defamation and copyright infringement directly.
Familiarize yourself with platform-specific terms of service and community guidelines as a first step for content removal requests.
Explore the strategic use of "Google Bomb" techniques for online reputation management by either pushing down negative content or promoting positive information.
Nearly every ecommerce merchant has experienced disgruntled customers or angry competitors who post dishonest comments about his or her business. This could be in so-called complaint sites, forums, blogs or other online venues. Internet attorney John Dozier says there are steps merchants can take to limit the damage from these attacks, and he joins Practical Ecommerce’s Kerry Murdock to discuss these steps and his new book, Google Bomb.
Frequently asked about this episode
What does this episode say about intellectual property?
Understand the legal distinction between libel and slander in an online context to assess the severity of online attacks.
What does this episode say about legal protection?
Implement proactive measures like monitoring online mentions and having a clear process for addressing negative comments to mitigate damage early.
What does this episode say about online reputation management?
Utilize legal tools such as cease and desist letters and DMCA takedown notices to address defamation and copyright infringement directly.
What does this episode say about intellectual property?
Familiarize yourself with platform-specific terms of service and community guidelines as a first step for content removal requests.
What does this episode say about intellectual property?
Explore the strategic use of "Google Bomb" techniques for online reputation management by either pushing down negative content or promoting positive information.
