What is website performance? Website performance, particularly for ecommerce sites, refers to the speed, responsiveness, and overall user experience a website provides. In the fiercely competitive online retail landscape, a fast, fluid site is no longer a luxury but a necessity. Mobile shoppers, especially those on iPhones in the US, demand immediate gratification; sites have a mere 1.7 seconds to demonstrate value before users swipe away, directly impacting conversion rates [1]. This imperative for speed underscores why fast websites sell more, fulfilling customer expectations for seamless, engaging interactions [3]. Beyond just speed, website performance encompasses a strategic approach to online store development, often meaning less is more [2]. Prioritizing simplification, carefully selecting tools, and sometimes removing unnecessary apps can dramatically boost performance and enhance the customer journey [2]. Understanding and optimizing website performance is crucial for retaining customers and maximizing revenue in an increasingly mobile-first world. Continue reading for curated episodes on how to dial in your site speed.