Outside-the-box Automation and Optimization Ideas | Joe Lannen | Speed Boostr
Honest Ecommerce · with Joe Lannen · September 16, 2019 · 42 min
Summary
This episode dives deep into Shopify speed optimization, challenging the conventional wisdom of chasing perfect Google PageSpeed scores. Joe Lannen of Speed Boostr explains that many standard metrics don't apply to complex e-commerce platforms and reveals how to focus on optimizations that truly impact revenue and user experience, rather than just a score.
Key takeaways
Don't obsess over Google PageSpeed Insights or similar generalized tools for Shopify; they often don't accurately reflect an e-commerce store's performance or revenue impact.
Prioritize image optimization as the lowest-hanging fruit for improving site speed, utilizing apps for automation but manually optimizing images uploaded directly to themes.
Regularly audit your installed Shopify apps. Uninstall those not providing clear ROI, as they often contribute to slower load times without proportional conversion benefits.
After uninstalling apps, manually check and remove any leftover code snippets (e.g., in theme.liquid) to prevent unnecessary scripts from loading and slowing down your site.
Focus on actual user experience and conversion rates. A 'best practice' that breaks functionality or doesn't drive business goals isn't a best practice for your store.
Joe Lannen is the founder of Speed Boostr, the Shopify optimization and development agency. He is an experienced web developer, Ecommerce entrepreneur and app developer. This week on our podcast, we talk to him about Shopify site optimization, how store owners can make sure tools aren’t misleading them, and automation tactics for Shopify. To learn more, visit: http://honestecommerce.co Resources: Learn more at speedboostr.com/ Speed Boostr’s Shopify Analyzer App analyze.speedboostr.com/
What does this episode say about shopify & ecommerce platforms?
Don't obsess over Google PageSpeed Insights or similar generalized tools for Shopify; they often don't accurately reflect an e-commerce store's performance or revenue impact.
What does this episode say about conversion & cro?
Prioritize image optimization as the lowest-hanging fruit for improving site speed, utilizing apps for automation but manually optimizing images uploaded directly to themes.
What does this episode say about ai & automation?
Regularly audit your installed Shopify apps. Uninstall those not providing clear ROI, as they often contribute to slower load times without proportional conversion benefits.
What does this episode say about shopify & ecommerce platforms?
After uninstalling apps, manually check and remove any leftover code snippets (e.g., in theme.liquid) to prevent unnecessary scripts from loading and slowing down your site.
What does this episode say about shopify & ecommerce platforms?
Focus on actual user experience and conversion rates. A 'best practice' that breaks functionality or doesn't drive business goals isn't a best practice for your store.
