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05. How to Increase Conversion on Your Website

eCommerce Badassery · April 28, 2020 · 37 min

Summary

This episode is a deep dive into conversion rate optimization (CRO) for ecommerce websites. Learn how to diagnose your site's current conversion performance, optimize product pages for maximum sales, and strategically identify and target high-value customer segments to boost revenue and customer lifetime value. Essential listening for any ecommerce operator looking to turn more visitors into buyers.

Key takeaways

Themes

conversion & croproduct & merchandisinganalytics & attributiondtc strategy

Topics covered

conversion rate optimizationproduct page optimizationcustomer segmentationpersonalizationa/b testingwebsite performance

Episode description

You got people to your website, but how do you get them to BUY?! There is an entire discipline in eCommerce dedicated to conversion optimization and today we’re walking through the most important things you need to do on your site to make sure the customer pulls out their wallet and spends those dollar bills. What You’ll Learn: Whether or not your website is already converting well How to best structure your product page for optimal conversions The type of customer that’s worth 2.5x - 3x the average customer How to get more of your products in front of your customers How to make sure you’re always showing relevant content to your website visitors What your #1 responsibility is as an eCommerce CEO Podcast Episodes Mentioned 6 Email Automations You Must Have for eCommerce Tools Mentioned in this Episode: Kraken.io Image Optim for Mac Google Optimize Nosto Google Analytics Get Your Guide! Download the checklist of ways to increase conversion on your eCommerce website! ecommercebadassery.com/05 Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me - Interested in getting my brain focused on YOUR business? Book your free discovery call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. See the full transcript at eCommerceBadassery.com/05

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Frequently asked about this episode

What does this episode say about conversion & cro?
Structure product pages with compelling copy, high-quality imagery, clear calls-to-action, and trust signals to maximize conversions.
What does this episode say about product & merchandising?
Identify and segment high-value customers (potentially worth 2.5x-3x the average) and tailor strategies like loyalty programs or personalized offers to them.
What does this episode say about analytics & attribution?
Implement personalized product recommendations, cross-selling, and up-selling techniques to increase average order value and customer lifetime value.
What does this episode say about dtc strategy?
Continuously test and optimize website elements using tools like Google Optimize to improve user experience and conversion rates.
What does this episode say about conversion & cro?
Understand that the CEO's primary responsibility in CRO is fostering a culture of continuous testing and prioritizing customer experience.

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