Bfcm Preparation

Answer

Hosts Cody and Taylor recap Black Friday Cyber Monday performance and discuss strategies for client growth and cost controls leading into the new year.

Source: BFCM Recap and Preparations for Q1 on The Bottom Line: Ecommerce Tactics for Profitable Growth.

Top episodes

1. 1. BFCM Recap and Preparations for Q1

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Hosts Cody and Taylor recap Black Friday Cyber Monday performance and discuss strategies for client growth and cost controls leading into the new year.

2. 2. Ecommerce Content Flywheel: Meta to TikTok, Paid to Organic

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss the content flywheel and the technical granularity required for hourly pacing during BFCM.

3. 3. Win More Holiday 2021 Customers By Leveraging Your Shopify 1st Party Data

   eCommerce Fastlane

   John Chao explains how to leverage first-party data and customer segmentation to maximize revenue during the BFCM holiday season.

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