S13 E10: How to Maximize Your Black Friday & Cyber Monday Sales

Limited Supply · with Nik Sharma · September 10, 2025 · 29 min

Summary

This episode provides a comprehensive Black Friday Playbook designed to help DTC brands maximize revenue and avoid common pitfalls during the BFCM sales period. It covers strategic promotions, website optimizations for conversion, effective email and SMS strategies, and overlooked legal considerations. Brands will learn actionable tactics from real-world examples to build trust and drive sales during the busiest shopping season.

Key takeaways

• Implement a 'grandma test' for website UX to ensure ease of navigation and conversion for all users.
• Craft compelling promotions using bundles and tiered discounts that incentivize purchases without devaluing your brand or products.
• Prioritize email and SMS capture with clear offers and consider founder-driven messages to build trust and urgency.
• Review and clearly communicate all terms and disclaimers for promotions to prevent post-BFCM customer service headaches.
• Leverage real-world examples from successful brands like Jones Road, Jolie, and Ridge to inspire your own BFCM strategies.

Themes

Topics covered

Episode description

Do you have a plan for BFCM? Or are you just flying blind? Nik walks through his complete Black Friday Playbook: a detailed, 15 page, step-by-step breakdown designed to help brands maximize revenue while avoiding the common pitfalls of BFCM, including: > Crafting compelling promotions without undercutting your own offers > Website optimizations that boost conversions (and pass the “grandma test”) > Smart approaches to bundles, discounts, and subscriber loyalty > Email & SMS capture strategies that actually work > The one thing most brands overlook: terms & disclaimers that save you headaches later Nik also shares insider examples from brands like Jones Road, Jolie, and Ridge, plus clever UX tweaks and founder-driven emails that help build brand trust during the busiest shopping season of the year. Whether you’ve already mapped out your BFCM campaigns or you’re scrambling to finalize the details, this episode is for YOU. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma

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Frequently asked about this episode

What does this episode say about dtc strategy?

Implement a 'grandma test' for website UX to ensure ease of navigation and conversion for all users.

What does this episode say about conversion & cro?

Craft compelling promotions using bundles and tiered discounts that incentivize purchases without devaluing your brand or products.

What does this episode say about email & sms?

Prioritize email and SMS capture with clear offers and consider founder-driven messages to build trust and urgency.

What does this episode say about brand & content?

Review and clearly communicate all terms and disclaimers for promotions to prevent post-BFCM customer service headaches.

What does this episode say about dtc strategy?

Leverage real-world examples from successful brands like Jones Road, Jolie, and Ridge to inspire your own BFCM strategies.

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