EP3: The BEST BFCM eCom Email & SMS Strategies You're NOT Using

Send It! · with Jimmy Kim · October 22, 2024 · 39 min

Summary

This episode dives into advanced email and SMS strategies for Black Friday Cyber Monday (BFCM) that direct-to-consumer (DTC) brands often overlook. It provides actionable advice on optimizing flows, segmenting audiences, and crafting compelling campaigns to maximize revenue during the critical holiday shopping period, moving beyond basic promotional blasts to sophisticated retention-focused tactics.

Key takeaways

• Implement a pre-BFCM segmenting strategy to identify and nurture high-value customers before the sales event begins.
• Develop tiered offers and exclusive access for different customer segments via email and SMS to drive urgency and perceived value.
• Leverage post-purchase flows during BFCM to re-engage recent buyers with complementary products or loyalty program information, extending customer lifetime value beyond the initial sale.
• Optimize SMS for last-minute promotions and rapid-fire offers, ensuring messages are concise, timely, and clearly convey urgency and value.
• Analyze previous BFCM data to identify top-performing products and customer behaviors, then tailor this year's email and SMS content accordingly.

Themes

Topics covered

Episode description

EP3: The BEST BFCM Email Strategies You're NOT Using It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season. Here's what we're diving into: Hot new BIMI updates and email logo certifications (VMC vs. CMC) Managing volume and audience during BFCM campaigns Real-time retargeting strategies for email and SMS Best practices for segmentation and compliance Jimmy's favorite Black Friday strategy: launching new products without discounts Tune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com. ______ 00:00 Introduction and Catching Up 00:14 Exciting News: Commerce Roundtable Acquisition 00:30 Podcast Kickoff and Theme Introduction 01:53 Breaking News: Email Logo Updates 04:11 Black Friday Cyber Monday Strategies 04:40 Volume Management for BFCM 06:51 Retargeting and Automation Tips 09:56 SMS Strategies and Compliance 14:33 Holiday Marketing Roadmap 21:45 Excitement and Segmentation 22:02 Messaging Strategies: Us vs. Them 23:08 Reminder SMS: Immediate Action 26:24 Closing Soon: The Power of FOMO 29:52 Encore Email: Last Chance 33:18 Final Thoughts and Call to Action 34:06 Black Friday Success Story 38:01 Wrapping Up and What's Next ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https:

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Frequently asked about this episode

What does this episode say about email & sms?

Implement a pre-BFCM segmenting strategy to identify and nurture high-value customers before the sales event begins.

What does this episode say about dtc strategy?

Develop tiered offers and exclusive access for different customer segments via email and SMS to drive urgency and perceived value.

What does this episode say about customer retention?

Leverage post-purchase flows during BFCM to re-engage recent buyers with complementary products or loyalty program information, extending customer lifetime value beyond the initial sale.

What does this episode say about conversion & cro?

Optimize SMS for last-minute promotions and rapid-fire offers, ensuring messages are concise, timely, and clearly convey urgency and value.

What does this episode say about email & sms?

Analyze previous BFCM data to identify top-performing products and customer behaviors, then tailor this year's email and SMS content accordingly.

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