Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC team breaks down the 5 essential last-minute BFCM fixes every brand needs before the biggest weekend of the year.Whether you're behind on creative, unsure about spend pacing, or just want to sanity-check your plan…this is the checklist that will save your BFCM.What we cover:Locking spend to aMER targetsAuditing & refreshing creative without producing anything newSimplifying your offer across the entire customer journeyOperational readiness (don’t ruin a good sale!)Hour-by-hour tracking & how to take action quicklyIf you want a clean, no-nonsense guide to surviving Black Friday/Cyber Monday (and setting yourself up for your best one yet), this is the episode.Show Notes:Start your free trial now at https://bit.ly/4isWjjqExplore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have