What is product discovery? Product discovery is the process by which consumers find and engage with products, a landscape undergoing radical shifts due to AI and the rise of marketplace commerce. Traditionally, product discovery relied on search engine optimization (SEO) and direct navigation, but the emergence of AI-native consumers and sophisticated algorithms means brands must adapt their strategies [2]. Third-party marketplaces, for instance, are no longer just an optional sales channel but have become essential for offensive growth, allowing retailers to expand offerings without diluting their brand identity [1]. This paradigm shift necessitates a focus on clean, machine-readable catalog data over traditional SEO to ensure products are discoverable by AI-driven systems [1]. Even independent retailers are leveraging platforms and data to meet evolving customer demands and stay ahead of trends, showcasing the universal importance of effective product discovery across all retail segments [3]. These episodes delve into how operators can navigate this evolving environment.