This episode introduces "Native Retail" through Minoan CEO Marc Hostovsky, detailing a model where consumers can easily purchase products they experience and love in hospitality settings like hotels. It explores how this innovative approach streamlines the path from product discovery in unique environments to direct purchase, effectively bridging the gap between experiential product engagement and e-commerce. Ecommerce operators will gain insights into a new channel for product distribution and customer acquisition, leveraging in-person experiences to drive sales.
Key takeaways
Native Retail allows consumers to purchase products directly experienced in hospitality settings, such as buying hotel bedding after an overnight stay, creating a seamless path from discovery to transaction.
Minoan’s platform facilitates this by integrating purchasing capabilities into non-retail environments, reducing friction for impulse buys driven by positive in-person experiences.
This model offers businesses, including hotels and brands, a new revenue stream and a unique way to put products directly in front of consumers in a highly engaging context.
Minoan's approach is a form of embedded commerce, turning experiential retail into direct sales opportunities by leveraging the emotional connection consumers form with products they use and enjoy.
Entrepreneurs and brands should consider partnerships with hospitality providers to tap into this "native retail" channel, using in-situ product exposure as a powerful sales driver.
EP266 - Minoan CEO Marc Hostovsky on Native Retail Marc Hostovsky, CEO of Monoan an innovative "Native Retail" concept. Monoan makes it easy for consumers to natively purchase products that they have tried and loved during hospitality experiences. Such as buying the bedding used in a boutique hotel room you are staying at. Marc founded Monoan after previous commerce experiences at Jet.com and Walmart. Marc can be reached at sayhello@minoanexperience.com Episode 266 of the Jason & Scot show was recorded on Thursday June 11, 2021. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Native Retail allows consumers to purchase products directly experienced in hospitality settings, such as buying hotel bedding after an overnight stay, creating a seamless path from discovery to transaction.
What does this episode say about dtc strategy?
Minoan’s platform facilitates this by integrating purchasing capabilities into non-retail environments, reducing friction for impulse buys driven by positive in-person experiences.
What does this episode say about brand & content?
This model offers businesses, including hotels and brands, a new revenue stream and a unique way to put products directly in front of consumers in a highly engaging context.
What does this episode say about conversion & cro?
Minoan's approach is a form of embedded commerce, turning experiential retail into direct sales opportunities by leveraging the emotional connection consumers form with products they use and enjoy.
What does this episode say about retail & omnichannel?
Entrepreneurs and brands should consider partnerships with hospitality providers to tap into this "native retail" channel, using in-situ product exposure as a powerful sales driver.
