Retail Remix · with Andrew Blachman · July 6, 2020 · 31 min
Summary
This episode tackles e-commerce's core
Key takeaways
E-commerce platforms should prioritize creating "surprise and delight" moments to combat the functional and often uninspiring nature of online shopping.
Implement gamified elements, dynamic pricing, and real-time auctions to inject urgency and excitement into the customer journey, fostering impulse purchases and repeat visits.
Focus on active curation and interactive discovery mechanisms rather than solely relying on passive search and navigation to enhance product finding.
Study platforms like Tophatter to understand how to leverage psychological drivers such as the "thrill of the hunt" to boost customer engagement and sales.
Sure, the Internet has given us undeniable power, connecting us to millions of sources of information, inspiration and commerce. But when we take a closer look at most e-Commerce experiences, Andrew Blachman, who is the President of Tophatter, believes there's plenty of room for improvement. Specifically, he believes that many brand and retailer sites lack the capabilities that add surprise and delight to shopping, and encourage the "thrill of the hunt." That's where Tophatter comes in.
What does this episode say about product & merchandising?
E-commerce platforms should prioritize creating "surprise and delight" moments to combat the functional and often uninspiring nature of online shopping.
What does this episode say about conversion & cro?
Implement gamified elements, dynamic pricing, and real-time auctions to inject urgency and excitement into the customer journey, fostering impulse purchases and repeat visits.
What does this episode say about customer retention?
Focus on active curation and interactive discovery mechanisms rather than solely relying on passive search and navigation to enhance product finding.
What does this episode say about product & merchandising?
Study platforms like Tophatter to understand how to leverage psychological drivers such as the "thrill of the hunt" to boost customer engagement and sales.
