Explores how 'Try Before You Buy' acts as a significant growth engine for AOV, featuring Pete Karadimas Evans from Mirror.
Explores how 'Try Before You Buy' acts as a significant growth engine for AOV, featuring Pete Karadimas Evans from Mirror.
Discusses the rise of TBYB strategies, replacing discounts with trials, and its impact on LTV and AOV for Shopify merchants.
Benjamin Davis explains how the TBYB model impacts conversion rates and how brands can strategically handle the resulting return volumes.